YouTube has teamed with Nielsen and Billboard to make view counts a part of the “Hot 100” on Billboard’s music charts. And why not? That’s a good way to figure out what people are listening to nowadays as much as anything else you could possibly imagine. YouTube has become one giant DJ for many users, it’s how many people listen to music. There’s no doubt that musicians who get into the hundreds of millions of views have been aided by people who simply use YouTube as their local FM station. Now, views will be factored in determining the Hot 100.
YouTube Partners With Nielsen, Billboard for Hot 100
In addition to the main Hot 100 List, the data will go into Hot Country Songs, R&B/Hip-Hop Songs, Rap Songs, Latin Songs, Rock Songs and Dance/Electronic Songs.
And speaking of Dance/Electronic, “Harlem Shake” by Baauer just happens to be at the very top of the Hot 100 right now. Wonder why?
The Billboard Hot 100 chart officially came into being in 1958. It used to be all about radio airplay, but as we all know, music has changed quite a bit over the past decade with digital downloads, which Billboard started incorporating into their Hot 100 in 2005 and for other major charts last year. Adding YouTube is yet another step in becoming more comprehensive in reporting people’s listening habits.