If your channel has over 10,000 subscribers and is in good standing then you’re now eligible to be part of YouTube’s paid channel feature. Launched in May 2013 with an initial hand picked 53 channel base, YouTube’s own paywall allows creators to charge for their some or all of their content on a monthly subscription basis. Paid channels are currently only available in the US, the UK, Australia, Canada, Brazil, Japan, South Korea, France and Spain but YouTube have also just added Mexico and confirm that they are pushing out access to more countries in the future. Channels can set their own monthly fee, the lowest option being $0.99 with YouTube taking around a 55% cut of any revenue earned. All paid channels will continue with the existing 14-day free trial, giving potential subscribers a taste of what’s on offer.
To date, the project has been a bit of a damp squib for the site and the fact that subscribers couldn’t sign up via a mobile device meant that potential sales were being lost. YouTube have addressed the issue and have given users the option to sign up via its mobile site with other devices being added soon.
The fact that YouTube are opening up the paywall option to more creators suggests that they have confidence in the feature and are cognizant of the fact that many creators are keen to earn revenue from their content. They confirm that:
Just as the Partner Program empowered creators to build great channels over the last six years, we look forward to seeing how you use this additional business model to build your audience on YouTube.