YouTube has been running a Pro Series for those who have gotten to a certain level in their YouTubing ways. The first was all about advertising, and the one after that focused on multi-channel networks. This new one that was just released goes over the role of “showrunning.” In this context, it’s figuring out how to up your game in all phases of your video production. The new series features Benny Fine of The Fine Bros., Sam Gorski at Corridor Digital, Tony Valenzuela from BlackboxTV, and Bernie Su of “The Lizzie Bennet Diaries.”
YouTube Pro Series: Showrunning
The intro into the series, “Upping Your Production:”
The panel talks about pre-production in video 2. I like what Benny Fine talks about here, where he says it’s important to be able to have some videos “in the can” so that you don’t have to worry about getting a video out the next week, giving you time to rest if need be or take time with your next project, and it still leaves room for spontaneity. They also talk about whether you should take a hiatus, or should you create another channel when you create different kinds of content.
Then they talk about production schedules and working with crews, many of them part-time. Fine talks about the type of person you need: jack-of-all-trades type of people. People who come in and only want to do one thing are pretty useless, he says. And this makes sense, considering the economics of online video. You need to do more with less. Bernie Su also gives this tip: have trust in who you hire and don’t be afraid of failure, because that’s how you learn.
The next one is about engaging your audience. How do you keep your videos interactive? There is a lot here backing up the idea of YouTube as a community, and the best advice is to make sure you’re going to be involved with your fans as much as you can. Also, another important thing: how to deal with the perceived criticism when you do something new.
The panel is opened for questions. They talk about future-proofing, pandering, where they think their channels will be in 1-3 years, and whether you should care about creating shows that look good on a TV.