Is everybody in the entertainment business fighting right now? We’ve got Viacom and DirecTV, AMC and DISH, and the one that’s been brewing for some time and has been getting some discussion is the disagreement between YouTube and multi-label-owned VEVO, which is one of the most popular channels on YouTube and does pretty well on its own. But this has been a fruitful partnership where both parties benefit by having each other, and while VEVO can always go to Facebook, Microsoft, Apple, and Amazon, YouTube is still a place where people believe they can get every video they want. Forcing them to go elsewhere is bad for both parties.
Now, according to the Los Angeles Times, if YouTube doesn’t give VEVO a better deal after their existing contract expires at the end of the year, they may just take their services elsewhere.
VEVO and YouTube: Separation Would Be Bad for Both
From the Los Angeles Times, when they talked to VEVO founder Doug Morris:
Google is charging us a lot of money to put our videos on their platform, and we would like them to reduce their fees,” Morris told The Times in the first public airing of his grievances. “If not, there are at least three other companies who want to take our videos.
This is classic chicken-or-the-egg type of dilemma. VEVO has a tremendous platform in YouTube to show videos and they get billions of views. YouTube is an excellent place to go find music videos. It has become in many ways a personal music collection for a lot of people. That’s why the views are in the stratosphere. This is possible with the ease of use of YouTube.
But at the same time, YouTube needs this kind of channel. To have VEVO, which is run in tandem with Sony, Universal, and Abu Dhabi, along with EMI’s music catalog, you can find almost everyone you want to see, and it’s all licensed and legitimate. It’s one of the very biggest draws in going to YouTube. And without it, a huge reason why people go to the site will be gone. Sure, they’ll still have the how-tos and the big creators, but a lot of luster will be lost when you want to find a video quickly and realize that you now have to go to another site to find them.
A separation would be bad for both parties. VEVO won’t get nearly the traffic that they would get with the ease-of-use of YouTube, and YouTube would have a huge gaping hole in their programming if they left.
The LA Times story is a good read with an interview with Morris, who does not run VEVO anymore but stays very close to the operations as the head of Sony Music.