We all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can do it through YouTube.
Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they can broadcast this footage and bring it to a larger audience.
Enter YouTube Direct where media organizations and the average YouTube user can connect. The organizations can request coverage, check out clips uploaded and then rebroadcast that footage. Sounds cool hey? A great way to utilize that ‘right place, right time’ situation.
The Direct system was built on YouTube APIs and allows organizations to embed the application right into their sites. In addition to being rebroadcast or used on the media sites, the videos will also be available on YouTube itself for the regular audience and users. So that means monetization on multiple levels is possible along with a claim to fame.
The application is designed to meet any organization’s goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.
YouTube reports that ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston are using YouTube Direct.
It’s never been easier to leverage user-generated video content for your site or get your own video out to multiple news and media outlets. In fact, I might even think about incorporating this into Gamers Daily News for user-generated video content in regards to video games.