When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best “explanation videos” around–their “Twitter In Plain English” was featured on Twitter’s home page for ages as the service was growing in its early days. But now that they work directly with businesses and nonprofits, where are we going to go to get great informative explanation videos? Answer: CGP Grey.
Explanation Videos From Rising YouTube Star, CGP Grey
I’ve featured a few of CGP Grey’s videos in the Friday viral video round ups before. Here’s their most recent video to go viral, about the 2012 apocalypse prediction:
CGP Grey’s YouTube channel was created in August of 2010, but it wasn’t until 2011 that they began to get consistent viral traction on their videos. These days, they’re nearly batting a thousand.
There are a lot of things CGP Grey is doing right.
According to their website, the main business of CGP Grey is Time Management Consulting and Public Speaking. These guys aren’t in the business of selling videos… or even “explaining” things. They’re in the business of consulting. They’re just using these videos to boost their profile with consumers online. And I bet you a million dollars it’s working.
Variety of Topics
While Common Craft tended to stick to technology topics (though they certainly branched out), CGP Grey seems to cast a much wider net in terms of the topics they’re willing to explain.
Here’s a video that grabbed nearly a million views this summer by simply explaining (and celebrating) the greatest addiction ever, coffee:
They’ve also explained Daylight Savings Time:
And copyright law:
Not Mimicking Common Craft
They do their own thing. They have their own style. Common Craft’s appeal was wrapped up nicely in founder Lee Lefever’s charming tone of voice and hand-drawn animation style. CGP Grey uses a mix of animation, still photos, live video, and motion graphics to educate.
Using YouTube Tools
They’re making excellent use of both the YouTube Captions system and the Annotations, which they use to drive traffic to their other videos. They’re also pretty savvy about the video titles they choose and the descriptions they write–its almost like they’ve been faithful readers of ReelSEO for years. :)
Update: For clarification purposes, as Lee pointed out below, Common Craft still makes great explanation videos, they’re just not putting them all on YouTube anymore. Apologies for any confusion I caused on that.