You know that we a big fans of annotations here at ReelSEO. Huge fans. But how do you know they are really working for you and your channel? With YouTube Analytics, you can easily identify which ones are doing poorly and which ones are doing well and, armed with this invaluable data, you can make informed decisions about your annotation strategy. We have a YouTube analytics training course coming out very soon that will walk you through absolutely everything you need to know about them including what they are, how to set them up, how to use them well and how to improve the Click Through Rate to get more views, more subscribers, more website traffic and more sales. But today, let’s talk about the analytics behind the annotations feature. Without this analytics data you will have no real idea how they are working for you.
You can access your YouTube analytics package via your Video Manager. Click on the ‘Annotations’ button under ‘Engagement Reports’. This will give you an overview of how all annotations are performing across your channel.
YouTube Channel Annotations Report Data By Type:
Video: This will provide a list of your videos, by performance including clicks, CTR, annotation closes and close rate. You can sort out any of these columns by highest to lowest, depending on the information you need.
Annotation Type: This does what it says on the tin and gives you a breakdown of annotation type (spotlight, note, InVideo, label, speech bubble and title) by clicks, CTR, annotation closes and close rate.
Geography: This gives the same data as the other two reports, based on the geographical location of the viewer who interacted with your annotation.
Date Range: This report will give you feedback on the amount of annotation activity by day.
YouTube Channel Annotations Report Data By Design:
Line Chart: A clean and simple look at one piece of data at a time.
Multi-Line Chart: This is a relatively new but much needed addition which allows you to compare and contrast metrics across different videos.
Stacked Area: The same data as the Multi-line report, but perhaps a little easier to read
Map: Shows you the geographical location of users.
You can also search by daily, weekly or monthly stats and you can mix and match the above to drill down and cross reference all of the information the analytics package can provide. Have a go yourself, it makes fascinating reading.
YouTube Annotation Reports For Individual Videos
The above reports give you the low down on how your whole channel is performing in terms of annotations but you can also check the statistics for individual videos.
Type the name of the video you want to check in the search box and YouTube will return specific annotation data just for that video. You can access the same reports and date ranges as the channel reports.
The great thing about the individual video report is that you can measure just how each annotation performed for you by click, CTA. the amount of closes and the close rate. That’s incredibly important feedback for any creator as it tells you what type of annotation really works and the optimum time to add it to a video. Again, you can take a deep dive into the data for information regarding the text and links used, the annotation type, the location of the viewer and the date they clicked on your annotation. As well as telling you what’s working for you, the reports are also great for telling you what isn’t effective. If an annotation isn’t working for you then try moving it to another part of the video, or changing the type of annotation you are using – or get rid of it altogether.
What are your best practices for annotations? Let us know in the comments below!