Whoever thought up the concept of the Budweiser ‘Puppy Love’ ad must have a permanent smile as wide as the Joker these days as they watch it trounce the competition in views, shares, likes, tweets and other internet currency. Brazilians have also taken the ad to their heart, making it the most viewed in the country last month. Sporty content also takes the #2 spot with the P&G ‘Thank you, Mom’ commercial resonating with many prior to the Sochi Winter Olympic Games.

Joel Santana is a charismatic Brazilian football coach and former football player who was spotted by Procter & Gamble as someone they could work with to promote their products. This was very much the case and Santana helped officially launch ‘Head & Shoulders’ shampoo in Brazil. In his latest ad, Santana takes on the role of chat show king, and bombards football megastar Pelé with a shampoo sales pitch at every opportunity. The ad was the fifth most popular in Brazil in January.

P&G seem to have a knack for using celebrities to promote their toiletries and they appear again at #7 with an ad for razors, featuring singers Ivete Sangalo and Claudia Leitte. There have been rumors of a fierce rivalry between the two but evidently that has all been forgotten now there are big advertising dollars involved.

Top Ten Ads on YouTube for January 2014: Brazil

#1 Budweiser Super Bowl XLVIII Commercial — “Puppy Love”

(Creative Agencies: Anomaly, Busch Media Group) 32,314,319 Views


#2 P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

(Creative Agencies: Wieden+Kennedy, Mediavest Worldwide) 12,931,407 Views


#3 Speed ad – Mistakes NZ Transport Agency

Creative Agencies: Clemenger BBDO, OMD) 8,316,399 Views

#4. Old Spice | Mom Song :60

(Creative Agency: Wieden+Kennedy) 7,942,763 Views


#5 Joel’s Tálqui Show – O Programa do Joel Santana by Head & Shoulders

(Creative Agency:: África) 7,666,144 Views

#6 AXE PEACE | Make Love, Not War (Official :60)

(Creative Agencies: BBH London, Mindshare) 4,690,771 Views


#7 Cafezinho com Ivete Sangalo e Claudia Leitte by Gillette Venus

(Creative Agency: África) 4,078,129 Views

#8 belVita e o café da manhã completo da Grazi

(Creative Agencies: Peralta, w3haus) 2,895,852 Views

#9 “The Truth” | Official Kia K900 Morpheus Big Game Commercial 2014

(Creative Agencies: David&Goliath, Initiative) 2,167,730 Views


#10 Xperia™ Z1 Compact – the best of Sony in a compact waterproof smartphone

(Creative Agencies: LbdiDigital, Mediacom) 1,778,270 Views

The YouTube Ads Leaderboard for January 2014 is determined by organic views, paid views and audience retention. All view counts are from January 2014.