Welcome back to another edition of the best monthly videos. With summer now in full force, June had a lot to offer in terms of entertaining video content. The Do’s and Don’ts from this past month should help you make some timely content and avoid costly mistakes. At worst you’ll at least learn how to make a s’mores dip, right? Let's take a dive into our viral video roundup for June 2015.
Buzzfeed 'S'mores Dip' Most Viewed June Video
So the video with the most views loaded in the past 30 days was 'S’More Dip' from BuzzFeed Food with an astounding 85 million plus views, and 3.7 million engagements. I can’t, for the life of me, imagine how this is the biggest gainer of the month, but we do have the combination of Facebook and BuzzFeed going on here, who both seem to have figured out the way to gain as many views as possible. So why was this video so popular? Sure s’mores are delicious. Sure it’s summer and a good chunk of people are roasting them over a summer camp fire, but it’s a lot more than that.
Posted by BuzzFeed Food on Wednesday, 3 June 2015
How-to videos seem to be trending right now and BuzzFeed has made the ultimate 15 second how-to video. Not only are the pictures of the food close up and delicious looking, but you can’t help but watch through to completion on this video. All of a sudden I find myself wondering, “You know, that DID look delicious. How do I do that again?”. Then I realize I’ve watched this video 5 times already and it’s barely been a minute. What’s 15 seconds when s’mores look this delicious right?
Real GTA - Corridor Digital
I earmark a lot of videos as the month goes on. Some because they teach a lesson of sorts and others because I just have that, “this is going to go viral” vibe going on. One of those videos this month was Real GTA from Corridor Digital, when has generated over 18 million views. This video is a classic example of humor meets timing. As GTA V on the PC is making its rounds with PC gamers the last couple months, the timing couldn’t be better. Then add to that the absolutely spot-on humor that matches the absurdity of the game, you’ve got a hit. I know I’ve said it before but if you can find your own take on a current event, chances are you can capture a piece of the audience looking for it.
Pregnant Girlfriend Prank Backfires!
You know what’s better than a prank, a prank gone wrong. Like I mentioned in my article about lowering the expectations of viewers, a prank gone wrong is the perfect example of that working to perfection. Immediately I was unsure of what I was going to see and I had to temper my expectations. As the video went on, I thought I was being set up, but the genuine emotion from the prankster made me suspend my disbelief. Even with subtitles as my only means to follow this video I absolutely felt the emotions going on and went along for the ride.
Everything Wrong With Fifty Shades Of Grey
So part of me wanted to share this video because the guys at CinemaSins used to write for ReelSEO. But the fact is their video is absolutely great at pointing out some things that can help you when making content. The first is clearly timing. With the 50 Shades DVD hitting stores and the new 50 Shades book also released this month (don’t ask how I know these things), the timing couldn’t be better. Of course Jeremy adds some of his usual humor to the mix and whether you’re a fan or a hater of the movie/books, you can’t help but come along to see what you can relate to and just how many sins are actually in this movie. It doesn’t matter if it’s because your viewers agree or disagree with what you are doing, make sure they can relate and that they feel something.
Chevy Cruze – Speaking My Language
Let me be fair here for a moment, this video does a lot right. Chevy collaborates with a number of high-profile YouTube stars. They got those stars to talk about the campaign. They even put them together to make a catchy song.
So what’s the problem? Well, for starters the video is unlisted on YouTube. There is little to no reason to ever do this. Unlisted videos do not rank in search and lower your ability to capitalize on search traffic. Secondly, the videos I saw from YouTubers promoting this did not use the direct link of the video. They actually sent viewers to an external site and from there they had to find and watch the video. Why are you making it so hard on the viewers Chevy? If you have a cool video and you want to share it, make it take as few clicks as possible for viewers to find and watch it. Despite the absolute YouTuber star power and the corporate backing of Chevy, these huge missteps have this video sitting at under 700 views in 1 week.
Viral Video June 2015: Honorable Mentions
I absolutely have to mention KUNG FURY. Despite the fact it was posted late last month, it missed the cut. It would be irresponsible for me not to mention this David Hasselhoff 80’s movie spoof video. The creators packed a lot of crazy references into a 30 minute film that has delighted over 17.5 million viewers so far. If you haven’t watched it yet at least take in the first minute, it’s well worth it.
I also loved “Tilting the Streets of San Francisco”, which illustrated the importance of seeing things from a different perspective. They tilt shifted their camera so it looked as if the sloped streets of San Francisco were actually level. It made for an interesting way to view the city, which happens to be one of my favorites in the US. If you can find a way to see ordinary things differently and share that with others, you could be in line for the million views that Karen X. Cheng got with this viral video.
Red Bull also had a video that hit home for me in “Tyler Fernengel BMX Session: Silverdome”. Of course the video had interesting shots, great cameras and compelling action. It definitely told a story. But the narrator is what brought it together for me. If you’re going to tell a story through pictures, make sure the narrator is as good as this guy. I could almost see Barry Sanders running through the Silverdome like I did in my youth.