Vimeo has always been a home for creative individuals and independent filmmakers.  In fact, they’ve almost gone out of their way to avoid courting just any video creators, specifically focusing on members of the artistic community.  And today they’ve announced a change to their service that ought to attract even more aspiring directors and auteurs:  increased upload limits for members of its paid Vimeo Plus service.  

Until today, users could only upload videos 2GB or smaller in size.  But at the CES 2011 show this afternoon, the company has announced that they’ve more than doubled that size limit to 5GB.  That works out to 2.5 hours of HD footage.  Which means you can now upload a feature-length movie–assuming, that is, that you’ve got the time, talent, and drive to actually create a feature-length movie.

It’s worth repeating that this will only be applicable for members of the Vimeo Plus subscription service, which will run you $9.95 a month or $59.95 for an annual rate.  Interestingly, the Vimeo Plus page still has outdated information listed–it says members can upload files up to 1GB in size, but adds that they’re testing a 2GB upload limit in beta.  So I’m guessing they just haven’t updated the page yet.

There are plenty of other benefits to upgrading to Vimeo Plus beyond just the upload limits:

But from what little I know of the Vimeo community, the upload limit increase will be the most important perk to prospective new subscribers.

I continue to be amazed at how often large companies announce big changes to their products or services, but have no mention of the news on their own websites.  For instance, the most recent post on the Vimeo blog is from December 26th.  I guess it’s possible there’s a good reason why the blog hasn’t been updated with the news of the big announcement, but I can’t figure out what it would be.  It just makes sense to have your updates ready to go and standing by–particularly when so many tech firms use CES as a launch pad for new initiatives.  But maybe that’s why I write about video instead of owning my own platform.