Brazil is one of the fastest growing markets for online video and with the World Cup only 7 months away, and the Olympics coming to the country in 2016, brands have an unprecedented chance to extend their reach. With a Brazilian audience eager to view and share great video content, and two massive sporting events that will capture the world’s attention, the next couple of years could see the most perfect storm of marketing opportunities ever. As the “social media capital of the universe“, Brazil is YouTube’s and Facebook’s second-largest market and digital ad spending is expected to rise to $3.06 billion in 2014 and $4.01 billion in 2016, more than double the ad spend of 2012. We’ll be keeping a close eye on the country in the run up to FIFA 2014 and the Olympics of 2016 and we start by bringing you the top ads shared on YouTube for October 2013.
Top Ten Ads on YouTube for October 2013: Brazil
#10 – #comofaz sem smartphone (Creative Agency: Ogilvy) 738,953 Views
#9 – Missão Netuno | Chegamos lá! | Petrobras 60 anos (Creative Agency: NBS) – 758,728 Views
#8 – Fim de Semana Abusado C&A / Dia das Crianças II (Creative Agency: DM9) – 1,217,625 Views
#7 – Samsung – Launching People – 60” (Creative Agencies: Cheil Coreia do Sul / Leo Burnett) – 1,634,499 Views
#6 – Lançamento EA SPORTS FIFA14 (Creative Agencies: Wieden + Kennedy Amsterdam / Naked Brasil) – 1,883,534 Views
#5 – Coleção Poderosas do Brasil (Creative Agency: DM9) – 1,944,824 Views
#4 – Disney’s Planes: spectacular pre-screening on board of a KLM plane (Creative Agency: The 7th Chamber) – 2,743,971 Views
#3 – Petrobras 60 anos | A origem da inspiração I #meinspira (Creative Agency: Heads Propaganda) – 3,563,219 Views
#2 – “Basketball is Everything” feat. D Rose, Big Sean, 2 Chainz & Common (Creative Agencies: 180 Los Angeles / Carat) – 5,292,244 Views https://www.youtube.com/watch?v=JKWhh8mC0Ww
#1 – Este é o novo Windows (Creative Agencies: Razorfish / Wunderman / JWT) – 7,540,393 Views
The YouTube Ads Leaderboard for October 2013 is determined by organic views, paid views and audience retention. All view counts are from October 2013.