I like analytics, analytics are cool. If they were a hat they’d be a fez, because fezzes are cool. If they were a piece of neck wear, they’d be a bow tie, because bow ties are cool, or at least that’s what Doctor Who has to say about those clothing bits. What has all that got to do with what I’m writing about? Not much, I was just trying to stress how cool analytics are and more importantly how cool the new Vid.ly analytics are.

Encoding.com and Vid.ly are about to drop the word on some new analytics features for Vid.ly Pro customers. How did I get in the know? Because I’m cool, like the fez and the bow tie.

Seriously now, the new Vid.ly stats can be broken down over a date range, by mobile device and browser all per URL (that’s the Vid.ly universal URL mind you). You can also group URLs into a report or get one for the whole account, as in, all of your videos.

“Video analytics has been the most highly-anticipated feature request since we launched Vid.ly Pro this past summer,” said Jeff Malkin, president at Encoding.com. “The new Vid.ly analytics package gives our customers powerful information about the viewing of their videos, providing specific insight into their customer base, which helps them make better decisions on content development.”

That is not really a surprise to me Jeff! I mean, who doesn’t want to know the numbers of people viewing their video on specific platforms? Well, the cool thing about Vid.ly is that, really, it doesn’t matter, because Vid.ly serves to everything with that one little URL (that’s why Vid.ly is way cooler than a fez or a bow tie or the combination of those two. Perhaps even cooler than a Stetson).

The new Vid.ly analytics package provides an analysis of Vid.ly viewership data across 6,000 mobile devices and browsers.  The aggregate analytics on Vid.ly views has revealed interesting industry trends, such as a dramatic gain in mobile video viewing from Android OS-based devices versus Apple iOS devices.

Now, Vid.ly Pro users can tap into the power of the API call “GetStatistics” to access data on a customer’s single Vid.ly URL, a group of URLs, or all URLs, for any date interval. The API allows customers to customize the real-time data and easily integrate it into existing systems and media workflow.

Cool List of Stuff in GetStatistics API Call

  • Vendor  (Desktop or Mobile)
  • Model  (Mobile Device Manufacturer, Apple)
  • Platform  (Mobile Brand, iPhone )
  • OS (Operating System, Windows)
  • Browser (Browser, Firefox)
  • Browser Ver (Browse,  9.0.1)
  • Hits (Number of video plays)

Oh wait, they snuck in one other cool feature:

…we have just also released a new API call UpdateMedia  This function allows users to update the source media for a vid.ly that has already been created.  This scenario occurs when a vid.ly is published or hardcoded and the preference is to reuse the same url as opposed to creating a new one.  This function also supports our new vanity URL feature which allows customers to reserve a vanity vid.ly, for example vid.ly/obama and continue to update it with new and relevant video content.

Just another reason that Vid.ly is one of the coolest bits of online video delivery tech around.