This past Thursday night/Friday morning, when everyone was gobbling up videos on the meteor that hit Russia, you could tell that the collective amount of views was going to be high just by seeing how hard it was for YouTube to update the real count.  Visible Measures has done the math.  In 72 hours, people uploaded over 400 videos of the meteor and watched them to the tune of 138 million times.  That’s a record.  But there are even more amazing stats involving the meteor videos that make these an incredible phenomenon.

Meteor Videos Consumed at Unprecedented Levels

This one particular video from Russia Today is currently over 28.6 million views on YouTube alone:

Visible Measures uses a proprietary service called True Reach that measures the total amount of views across the web of everything related to a “campaign.”  What they do here is compare this event to two similar, amazing, viral video stories: KONY and Red Bull Stratos (Felix Baumgartner jump).


As you can see, it took a mere three days for the Russian meteor videos to hit 100 million.  In fact, it took 65 hours (man, these guys at VM are good, aren’t they?).  The first video was uploaded on February 14 at 9 PM EST and the entire slew of videos hit 100 million by 2 PM on February 17.

Not only that, on Saturday the videos were watched an incredible 73.3 million times, crushing the single-day record set by KONY at 41.3 million and Stratos’ 40.9 million.

Thanks, Visible Measures, for your data.  This whole story has been amazing: from the meteor itself, to the videos that were generated, to the astonishing numbers of people who watched them.