YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Most Popular YouTube Creators August 2017 – YouTube Channel Rankings

Music, and entertainment-focused channels were among those with the highest view counts on YouTube in August 2017. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

Destruction Content Is Blowing Up on YouTube

Destruction-based videos have exploded on social video, particularly on YouTube. In fact, views for this very niche content have increased 366% year-on-year on that platform. ...

A Day in the Life Of: An Intern at YouTube Channel Funhaus

At one point, everyone in this industry was a newcomer. That’s why here at Tubular we wanted to get the perspective of someone who’s just starting his career in online video and why the industry matters to him, as part of our "Day in the Life of" series. Nick Torchon works as an intern at the YouTube comedy and gaming channel Funhaus, which boasts over 1 million subscribers....

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman....

The Millennial Woman on YouTube [Report and Webinar Playback]

A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience....

YouTube Retains Starring Role in Google’s Portfolio

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion. ...

TV Sized Football Audiences on YouTube for UEFA Euro 2016

Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements....
sequential retargeting youtube google adwords

How to Use Sequential Retargeting in Google Adwords for YouTube

Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel....
youtube poll cards

How To Boost Video Engagement with YouTube Poll Cards

YouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards....