Sponsored Video

Why Big Brands Need Sponsored Video Not Christmas TV Ads

Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook....

How to Increase Engagement on Sponsored Video Campaigns

Sponsored video content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand's product or services. But what's the secret sauce for increasing engagement on your sponsored video content?...

Gaming and Entertainment Rule the Sponsored Video World

Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

GE’s Sponsored Videos Electrify B2B and B2C Audiences

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...