Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

how to find trending videos

How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro

If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.
video marketing micro moments

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
facebook video marketing mobile devices

Facebook Micro Moments: How Video Marketers Can Make the Right Connections

Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.
facebook-billionaires

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
facebook-content-id

Facebook Content ID for Video is Coming, Addresses Freebooting

The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
buzzfeed video

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
vine compilations taking off on facebook

Why Vine Compilations are Killing it on Facebook

Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.
vert-vid-syndrome

Maybe Vertical Video Isn't That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
Report Facebook Freebooting

Your Quick Guide to Reporting Freebooted Videos to Facebook

Freebooting continues to be a serious issue for a huge number of creators who are seeing their video content being redistributed with no credit at all. It's a very real problem on Facebook, and in our handy guide, we take you through the process of reporting the offenders and reclaiming your intellectual property.
brands snapchat

5 Ways Brands are Using Snapchat for Marketing and Promotion

Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.
youtube removes facebook as a connected account

YouTube Removes Facebook as a 'Connected Account' for Creators

YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.
march madness 2015 online video engagement

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
snapchat video marketing

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.