Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns.

Facebook Video: Expert Insights & Latest Best Practices [Interview]

Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy.

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

A Day in the Life: BBC Worldwide’s YouTube Channel Manager Thomas Martin

BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.
nowthis news facebook strategy

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

The Most-Popular Instagram Video Creators: March 2016 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.