Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

Here’s the Daily Mail’s Winning Social Video Strategy

With over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content....

How The New York Times is Making News With Social Video

The New York Times is one of the most recognized media companies in the United States, and over the last 160 years, it has built a name for itself as a destination for authoritative news and professional journalism. The NYT also has an engaging social video presence with 15.2 million followers, and thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content. ...

Facebook Dwell Time: What Video Marketers Need to Know

While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network....

5 Brands and Publishers Killing It with Instagram Video in 2017

Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform....

Here’s Why National Geographic Rules Social Video

National Geographic has always been famous for its powerful storytelling, so its no surprise that it's finding huge success as an online video publisher on platforms like Instagram and Facebook. ...

News and Sports Publishers Back Sponsored Video to Win

Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers....