Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

How-to Build Your Own Best Practices Around Social Video [Exclusive Masterclass]

In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. But with our new report, you'll learn first hand how to 'Find Your Own Best Practices' and create a strategy for success in online video. The report is full of actionable takeaways that you can put into place today!...

Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

With over 600M devices running ad block software, the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. But at the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips.So how do you break through with video to engage with consumers? By telling them a story they can believe in....

How Jukin Media is Leveraging Original Video Content After Viral Success

Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...
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Top Online Video Creators Across Social: September 2017

According to the latest online video ranking leaderboards from Tubular, Blossom, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in September 2017....

The Top Facebook Video Publishers: September 2017 Most-Popular

UNILAD, Viral Thread, LADbible, The Food Network, and Blossom were some of the most-watched publishers on Facebook for video content in September 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

8 Best Practices for Brands Using Instagram Stories

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....