Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

The Top Facebook Video Publishers: July 2017 Most-Popular

UNILAD, Viral Thread, LADbible, Food Network, and Bright Side were some of the most-watched publishers on Facebook for video content in July 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....
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Top Online Video Creators Across Social: July 2017

According to the latest online video ranking leaderboards from Tubular, The DoDo, Viral Thread, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in July 2017....

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....

The Many Faces of #E32017: Sponsored, Live, and Official Video

At E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube....

Business Insider Videos Thrive on Delivering Soft News

Business Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story....

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

If you’re into beauty you’re probably looking to online video tutorials to find the latest trends and how to rock them. We take a look at one current beauty hack, the fake freckle, and highlight the brands and influencers that are uploading the most viewed and most engaging freckle-faking videos....

Carpool Karaoke: From Snackable Content to Viral Phenomenon

The goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums....

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

Here’s the Daily Mail’s Winning Social Video Strategy

With over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content....