Video SEO

Video SEO: Learn how to optimize video content for search engines and follow the latest trends, strategies, best practices, and tips for video search optimization. Also check out our channel featuring resources for Youtube video SEO.

5 Killer YouTube Description Hacks

5 Ways to Hack the YouTube Description Box for Better Rankings

The YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.
6 tips best video custom thumbnails youtube

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.
8 tips keep video relevant

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
youtube sitelinks google search

Spotted: Is Google Testing Sitelinks for YouTube Videos?

Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?
facebook call to action feature watch video

How-to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
reasons no-one is watching your video

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
youtube seo tools trends tips

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
YouTube Trends Dashboard

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.
Creators Tip 155 - The point at which captions have a positive ROI

Do Video Closed Captions Really Deliver ROI? Yes!

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!
video snippets

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? ReelSEO's Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.
Creators Tip 148 - How To Increase Watch Time for better Video SEO

5 Tips To Increase Watch Time for Better YouTube Rankings

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.
Creators Tip 147 - Top 3 Influencers of Video SEO

Top 3 Video SEO Influencers on YouTube Right Now

In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .