Mobile Video

Mobile video – News, Tips, and trends for mobile video. Mobie video usage has taken off mobile broadband networks, 3G, etc… Combined with access to mobile devices like the iPhone, Palm, and other mobile devices capable of mobile video playback, mobile video proliferation has grown to new heights and continues to grow. Learn about the newest technologies and news related to mobile video at ReelSEO.

Smartphone video consumption

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
long form video content on increase

Long Form Content Mobile Viewing Growth Continues, Who's Watching?

Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
comedy central live streaming app

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.
mobile video platforms

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time. But publishers aren't quite sure who it is that is watching their content on these mobile devices. Is this a problem of reporting or is it just that they have not done enough research into the topic? If you're pitching a mobile video initiative to a publisher, how are you presenting the audience break down and what kinds of questions are they asking? Perhaps, no one is asking the right ones.
youtube traffic 50% mobile

YouTube: User Device Determines Viewing Behaviour

Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.
tv everywhere

73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
viddy fullscreen

Viddy to be Fullscreen Branded Mobile App Now?

Supernovae explode, flare up and then fade quickly, so it's an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
candy-crush-mobile gaming

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.
kaltura

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.
adapttv report

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
second screen android primetime

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.