Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

jimmy fallon top branded video

10 Video Marketing Lessons from the Top Brands and Video Creators of 2015

2015 has been an exceptional year for online video. We've seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. Join us as we take a look at some of the best videos of the past 12 months, and the lessons brands and marketers can learn from them.
video marketing tips for brands on facebook

20 Ways Brands Can Make the Most Out of Facebook Video

Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.
building a community around online video

The Indisputable Value of Building a Community Around Video Content

Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.
youtube india

YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
video marketing holiday season

How Marketers Can Blend Video & Shopping This Holiday Season

Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
video marketiing success

71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]

A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
b2b video marketing survey results 2015

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.
Consumers Use YouTube For Shopping

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
video marketing youtube christmas

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.
video marketing micro moments

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
17 video marketing tips

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we've put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download today! All the tips are actionable and you can start implementing them as part of your video marketing campaigns right now.
squatty-potty-video-marketing

Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

Many consumers will be familiar with the Squatty Potty after the product's appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on an innovative new video marketing campaign - featuring soft serve unicorn poop ice cream.
facebook video marketing mobile devices

Facebook Micro Moments: How Video Marketers Can Make the Right Connections

Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.