Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....

How Refinery29 Owns its Lifestyle Video Presence

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy....

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

Audiences Can’t Get Enough of Wonder Woman Video Content

The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?...

In 2017, Every Brand Needs to Have an Influencer Strategy

In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That's why every brand needs an influencer strategy for their marketing campaigns....

State of Online Video Q1 2017: The Latest Trends [Webinar Playback]

Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow? Join Tubular for our free webinar playback that promises to bring you right up to date with the latest trends and insights affecting online video in the first quarter of 2017...

8 Killer Content Ideas for Facebook Live Video

Publishers and brands who want to step up their live content game don’t need to look any farther than Facebook Live. We bring you 8 killer content ideas to make the most out of your Facebook Live strategy....
A Day in the Life Of: An Influencer and Brand Ambassador by Bree Brouwer

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX....