Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.

How YouTube Can Overcome the Strategic Threat From Facebook

There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.

Super Bowl 2015: Online Views Smash 1 Billion Barrier

Super Bowl related video content uploaded to the internet broke the 1 billion view mark on February 3rd 2015. In the previous 30 days, 80,000 videos from 49,000 creators got close to 1.1 billion views across YouTube, Facebook, Vine, Twitch, Vimeo, AOL, and other sites.

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That's a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver consistent high-quality video to consumers.

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

YouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.