Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

john-lewis-christmas-video-ad-holidays

How Brands Can Make the Most Out of Christmas Video Marketing

It's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.
bbc worldwide youtube

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.
nbc - olympics rio 2016

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?
tubularinsights reelseo rebrand

ReelSEO - The Next Generation: Hello Tubular Insights!

As part of a move to align more closely with our parent company, we're excited to announce that as of today, ReelSEO will rebrand to Tubular Insights! We'll still continue to share the same tips, tricks, case studies, and strategy insights to our readership, both using Tubular data, but also by providing thought-leadership on the online video industry.
nowthis news facebook strategy

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
turkish airlines video marketing

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
lego batman video youtube

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.