Video Advertising

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

A Video Marketer’s Playbook for Winning the Big Game in 2016

Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV only ad campaign provide?

New YouTube Sponsored Cards Offer Extra Income for Creators

YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.

The New Video Marketing: Community, Not Content, is King

The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

Finding success on YouTube isn't easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched ads leaderboard every month. It takes real talent to consistently produce the kind of videos that viewers will watch, share, and engage with.

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

Many consumers will be familiar with the Squatty Potty after the product's appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on an innovative new video marketing campaign - featuring soft serve unicorn poop ice cream.

Ad Blocking: The Real Economic Impact on Small Video Publishers

Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of losing out on this vital revenue scheme.

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!

85 Percent of Companies Find Success with a Video Marketing Strategy

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.

How Video Marketers Can Use Google’s Brand Lift Surveys for Extra Juicy Data

Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly for no extra cost. It could provide the data you need to increase ROI on your advertising.

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.