Unruly has released a new white paper that shows video sharing increased 7 percent in Q2 over the Super Bowl-dominated Q1, based mainly on three ads that you could not miss over the last three months: Dove’s “Real Beauty Sketches,” Evian’s “Baby & Me,” and Kmart’s “Ship My Pants.”¬† Those three ads are now in the Top 20 shared ads of all time.¬† The Evian and Dove ads accounted for 21.4 percent of all the sharing in Q2.

Other Findings from Unruly for Q2 2013

Unruly’s report also divides sharing into different verticals:

  • Entertainment was #1, fueled by the sharing of the trailer for Man of Steel.
  • CPG (Consumer Packaged Goods) and FMCG (Fast-Moving Consumer Goods) was #2, helped along by Evian and Dove.
  • Tech was third, helped along by this much-discussed ad by Sony that punches competitor Microsoft right in the face:

  • In 4th, Retail beat Autos for the first time this year on the strength of Kmart’s “Ship My Pants” and “Big Gas Savings.”
  • Autos finished fifth, dropping 67.3 percent and with only one video standing out, Audi’s “The Challenge,” the Zachary Quinto and Leonard Nimoy ad from May:

https://www.youtube.com/watch?v=WPkByAkAdZs

Also, special mention was made for GEICO’s “Hump Day” ad, which wasn’t in one of the major verticals but nonetheless made a big impact with over 1.5 million shares since its launch May 22:

https://www.youtube.com/watch?v=kWBhP0EQ1lA

If you’re interested in reading more, the report can be downloaded (with e-mail notification) after clicking here.