The following is the first episode of a new weekly video series that we’re launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com. Our goal with this new series is to expand the instructional content that we offer to not only focus on best practices for video marketing, but to also offer help with basic and advanced tips for planning, shooting, and editing video. After all, it’s pretty difficult to market a video if you don’t know how to produce one.
The show, which we’re dubbing “ReelRebel,” will covering everything from beginner’s basics (This one’s pretty basic) – to advanced tutorials and techniques for those more experienced video pros – to product reviews for both hardware and software.
Why ReelRebel? Here’s what Stephen had to say about it,
“Our videos will be a bit unconventional…viewers can expect to see a blend of humor and satire in how we present the material. We believe that adding a different twist will not only engage viewers more effectively…but mix a little fun into the process as well”.
ReelRebel Episode #1) The Basics of Video Lighting
Note: Keep in mind that this is our first episode and as always, we want your feedback so that we can do our best to continually improve upon what we do each week. If you have any suggestions for this show, please let us know in the comments area below.
The Basics of Video Lighting 101: Beginner Tips
Alright guys, …so you want to make a video? It’s
about time! I’m glad to see you’re entering the
world of online marketing, even if you are a little
late to the game. First things first…let me help
you with the basics of lighting. I know, it seems
like it’s a no-brainer,…but you’d be surprised how
many videos miss the mark!
For starters—anytime you can film in natural light,
do it. Filming outside on a cloudy day can produce
a great video, AND eliminate your star talent from
squinting in the bright sun. The “Golden Hour” as
we call it, can provide almost film-like results
with the natural glow. Golden hour is the hour
after the sun rises, and the hour before the sun
sets, so if you aren’t sleeping or watching “How I
Met your Mother”….I suggest you wander outside with
your camera and game plan.
If you must film inside, have as much natural light
filling the room as possible, and add additional
light sources like overhead fixtures, floor or table
lamps and professional lighting if necessary.
Never position the person or object you’re filming
directly in front of a window however, or that
awesome natural light can blowout your shot. Also,
if you must film inside, try turning off your auto
focus as it can have a challenge in low light
levels, so make sure you look through the view
finder and verify that everything looks proper and
adjust the focus manually if needed, before you hit
You don’t need to be a professional to make a great
video. As long as you know the basics of lighting,
sound and framing…..you’ll do ok!
If you don’t want to do it yourself, or you tried
and you failed…call us at VScreen….or watch more
tutorials….or have a friend or family member give it
a try. Whatever you’ve gotta do to get a video for
your needs, do it!