In this Creator’s Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this? Gideon Shalwick shares 4 tips on how to use video to increase conversion on sales pages.
How to Optimize a Sales Landing Page for Conversions Using Video
We asked Gideon for his top 4 tips on how to make the most of your sales-orientated landing pages, unsurprisingly his first piece of advise for e-commerce sites was to use video content to build up that initial relationship with a potential customer.
Within that video content, there are a lot of things that you can be doing to make it more effective, and guide viewers to your Call to Action.
Tips For Video on Sales Pages
Keep Your Video Short: It obviously depends on your target market, but if you keep your videos short and use them to build relationships, rather than as overtly sell, that can be very effective.
Follow a Structure: Gideon recommends using the following sales structure format:
- A – Attention:
- I – Interest
- D – Desire
- C – Conviction
- A – Action
Use Text and Images: Along with video context, use compelling narrative and images to make that sales landing page as strong as possible. Not everyone has time to watch a video, so providing extra context like bullet points will help the visitor.
Do you have any video tips for your sales landing pages? Let us know in the comments below!