The way we teach children, and adults, is changing rapidly and although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for much more effective communication. A new report from Kaltura confirms that video is being implemented across departments such as teaching, include remote learning, research, admissions, marketing, admissions, PR and employee training. According to respondents of the survey, students are watching around 10 learning-based videos per month, and around 20 a month in schools where video is an active part of the curriculum. But what are the key driving forces for adopting video as a teaching aide and what value does it bring to those involved?
Highlights of the Study
- 90% of respondents believe that video improves the learning experience, with even basic video tools having a significant impact.
- 57% of respondents agree that flipped classrooms will become a standard teaching method in higher education, with 48% saying that their institutions already practice such.
- 52% of respondents state that video use has been driven from the ‘bottom up’ by faculty.
- 57% of respondents estimate that more than a quarter of their classes already incorporate video content created by faculty.
- 49% of respondents estimate that a typical student watches six to twenty education videos per month.
How U.S. Schools and Colleges are Using Online Video
Video content is used mostly in the classroom (74% confirmed this) or as a supplementary teaching aide (72%). 65% of educational institutions use video as part of remote learning structure. Outside of a tool for direct learning, video is also being utilised for promoting or recording events on campus (53%), internal staff communications (45%), and for student communications (20%).
The Impact of Online Video in Education
90% of respondents to the survey confirmed that video improves the learning experience. However, only 47% of respondents are measuring the ROI in video which may indicate a lack of consensus or understanding on how to measure appropriate metrics.
Overall video is perceived to have a very positive impact on all student oriented goals, such as “Increasing satisfaction of students from their learning experience’. ‘Making the on-boarding process of new students smoother’ and ‘Attracting the right students to your institution’ are also high on the list of uses for video, demonstrating how vital the medium is throughout the student/institution life cycle.
Flipped Classrooms: The Future of Education
A ‘Flipped Classroom’ or ‘Flipped Teaching’ is a new approach where students are taught via a mixture of traditional methods plus online video lectures that can be accessed at home. 57% of respondents agree that ‘Flipped classrooms will become a standard teaching practice in higher-education’ in the near future.
“Netflix” Learning Portals?
When asked, 64% of respondents believed their educational institution would be interested in implemented a Netflix-like video portal for the self-enrichment of their students, with 56% stating that a paid contribution from students would be a fair business model.
You can access the full report here [download page]
The survey ran from January to March 2014, with more than 550 respondents from all sectors of the global education industry. Respondents came from department such as IT, media, design, faculty, and institution management. There was a higher participation rate from higher education institutes in general, and especially from public universities.