We recently highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today’s Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps for recording, editing, uploading, and sharing “micro-videos” from your smartphone Android, iOS, or Windows mobile device.

Why should you pay attention to Viddy?  In addition to the fact that mobile video is growing rapidly, so is Viddy.  Just last week they announced that they raised a hefty $30 million from institutional investors in order to grow and bolster its expansion efforts and they are currently seeing more than 1 million new users every day.

A Brief Review of Viddy’s Social Mobile Video App

Viddy provides a simple way for anyone to capture, produce and post your video.  Benefits include:

  • Limits clips to 15 seconds – this helps with the processing time of added effects and encoding.  It’s kinda like a micro-video blogging tool.
  • Allows over 20 different customizations you can add to your videos.  Just like instagram, the app lets you choose from and apply one of a collection of filters and effects to the video you captured or to video that already exists on your device.
  • Simple social sharing & distribution.  Once you record your segment Viddy directs you to choose your customization and sharing options and from there takes you to screen to choose which social media site you’d like to send your video to.
Have you tried the app yet?  If so, what do you think?
View The Full Video Transcript

Because we can’t just use our phones to not answer

calls from our boss or texts from our girlfriend. We

have turned them into Swiss Army knives of

multimedia. Thanks to built in cameras we all have

aspirations of being the next Jersey Shore cast

member once Snooki is kicked off for being too


The best app to have in order to achieve your Paris

Hilton aspirations is Viddy.

Viddy knows that our attention span has dwindled

down to that of a goldfish, limiting their clips to

15 seconds. It also helps with the processing time

of effects and encoding.

Viddy doesn’t stop you at being a hack Spielberg

with a camera phone. There are over 20 customization

options available allowing you to combine visual

effects and a soundtrack. Thanks to Viddy you can

now be the Michael Bay hack you always dreamt of.
Navigating Viddy is practically dummy proof. I say

practically because, well… I believe in you, but I

don’t know you. Like every other image capture app

available, everything clearly labeled. The record

button is in the same place it has always been, the

bottom of the screen. After you’ve recorded your

segment, Viddy directs you to choose your

customization option. The next screen has you pick

the social media outlet you would like to post your

Academy Award winning film to. Won’t need your

$30,000 a year film school degree to work this all-

in-one production app.

We wait with baited breath for your revolutionary

and introspective cinematic tour de force. Don’t let

us pass out from lack of oxygen, get behind the lens

and blow our minds already.