The online video industry is evolving at such a rate that technologies and platforms that were new last year have become the industry standards in 2016. So, for brands, online video professionals, publishers, marketers, and advertisers, attendance of the VidCon 2016 Industry Track is an absolute must!
As mobile viewership and online video continue to dominate, and state-of-the-art technologies like virtual reality become mainstream tools for consuming content, marketing professionals should aim to be on the forefront of these changes because this industry moves at a vigorous speed. The VidCon 2016 Industry Track is the place to get up-to-date learnings on the new best practices. Hear from the industry leaders who set the standards, talk about how they did it best and what they see in store for the future of online video and how you can apply their advice to reach your marketing goals.
8 Unmissable Sessions: VidCon 2016 Industry Track
There are 22 Industry Track seminars in total over June 23rd and 24th. We’ve picked out the following 8 sessions that we’re most excited about attending:
#1 Building Engaged Audiences Around A Specific Issue
Attracting an audience’s attention is a challenge marketers have faced, well, since always. Now, with the emergence of social media, marketers can take advantage of the many social video platforms to distribute their content around current events. Facebook’s most popular news publisher NowThis had the brilliant idea of creating an entirely new audience around the 2016 Presidential Election, and Managing Editor, Versha Sharma explains how the media brand decided on this strategy and how it caters to its audience. Learn how you might apply these findings to your own online video marketing strategies.
Seminar Details: Room 304 AB, June 23, 2016, 11:00– 11:30am
#2 Think Like A Marketer, Act Like A Creator: How Nestle TollHouse Won YouTube
Learn to appreciate the thinking of both a marketer and creator from the award-winning, Founder and Partner of Reach, a creative agency focusing on the world of digital video storytelling. Gabe Gordon will share his top tips on how you can build out your brand on with social video in today’s space. Gabe will explain the importance of combining great original content with smart marketing decisions based on the success he drove on the Nestle Toll House channel over the past year, taking them from a passive channel at a standstill, to a very active and attractive place for their fans to engage.
Seminar Details: Room 304 CD, June 23, 2016, 11:30 – 12:00pm
#3 Hacking Metadata – Tips and Tricks to Optimize Videos on YouTube, Facebook, and More
Improving one’s metadata and organic growth strategies are at the top of the concerns marketers face when making decisions in social media. It’s become clear that what works on one platform does not necessarily offer the same result on another. It’s important to know why you should use Facebook vs. Instagram vs. YouTube, or any other platform and how to excel on a particular platform. Learn from ReelSEO’s own Mark Robertson, an expert in cross-platform video strategies, as he takes metadata to the next level. He will be explaining the best practices around optimization for some platforms, and why metadata may not be the driving force for views on others….
Seminar Details: Room 304 CD, June 23, 2016, 2:00 – 2:30pm
#4 Brand Storytelling on Facebook
As you attend these many informative sessions at this year’s VidCon, one commonality you might notice is a focus on engagement vs. eyeballs. Online video favors trust, relationships and authenticity, and in the increasingly competitive market within social media marketing, optimizing strategy toward engagement is often the goal. Online video was built on the sharing of stories, where users can find a way to relate to others with similar interests, values, dreams and even hardships. Consumers of online video are interested in what a brand has to promise them. How the brand presents this promise and the platform chosen to deliver its story is critical. In this session, listen to Josh Druding, Director of Social Strategy at Epic Signal, as he explains strategic storytelling, specifically on the already very efficient and highly engaging, Facebook platform.
Seminar Details: Room 304 AB, June 23, 2016, 3:30 – 4:00pm
#5 YouTube Keynote from Susan Wojcicki
Always a must! Don’t miss the CEO of YouTube, Susan Wojcicki, as she reveals the latest and greatest of the YouTube pipeline. Similarly to last year, YouTube is likely to continue the push to improve the mobile experience and make a greater move toward virtual reality options. YouTube has stepped out of the box each year, working to master entertainment as a whole and creating new competition with brands like Netfix and Hulu in the coming year. Over the past year we’ve heard about more subscription-based products like YouTube Red, YouTube Kids and Music Key. It’s said that this thought process will continue as YouTube drives toward securing rights in order to launch is subscription streaming service, Unplugged. Regardless of what surprises Wojcicki has in store, make sure to be of the first in the know!
Seminar Details: 3rd Floor Ballroom, June 23, 2016, 4:45 – 5:30pm
#6 When Everyone Matters – The New Ecology of Fandom
The history of fandom is an incredible one, from comic book heroes from Marvel, to books and movies, such as Harry Potter and Game of Thrones, through to the music empire of Taylor Swift. Talent and storytelling are a great force behind the phenomena of long-lived fandom. In the world of online video and social media, success in building a great fan base requires an even more personal touch. Hear from a panel that has proven that they know the importance of trust and relationships in order to thrive in this new ecology of Fandom.
Seminar Details: Room 304 AB, June 24, 2016, 9:30 – 10:30am
#7 What Science And Psychology Can Teach Us About Driving Views, Subscribers, Engagement And Response
This panel is where academics and industry professional come together for deeper look at why people choose to follow, consume and participate with certain content. This discussion will take a look at scientific research proven in dozens of cases by big, Fortune 500 companies. Learn how to capitalize using customer insights by applying behavioral science to your marketing strategies.
Seminar Details: Room 304 CD, June 24, 2016, 12:30 – 1:30pm
#8 Mastering The New World of Micro-Windowing
The days of traditional windowing look to be coming to an end with viewers demanding preferences in the platforms on which they consume content, the strategy around windowing has and will continue to inevitably shift gears. Learn how marketers are moving to a quick-turnaround process, where the buzz around upcoming content is created just days or even hours prior to a release. Check out a panel of experts discussing strategy as they create new best practices around content distribution to boost revenue, viewership and interest on a global scale.
Seminar Details: Room 304 AB, June 24, 2016, 12:30 – 1:30pm
ReelSEO & Tubular at VidCon 2016
ReelSEO and Tubular will be out in full force at VidCon 2016, and for those of you lucky enough to attend, we’d love to meet you! You can schedule time with us, or stop by and visit us anytime during the Industry track – located on the 3rd floor. Our booth will be located near Hall 303, and we’ll be streaming interviews via Facebook Live on Friday 24th June. See you there!