It’s important to know how to use online video to humanize your brand, company, service, product, or even yourself. Making a promotional video or a commercial is one thing, but online video gives you the unique advantage to build a human connection and emotional engagement with your viewers. That’s how we ultimately build an audience and help people really connect with the message or brand we’re a part of.
For this week’s Creators Tip video, I spoke with Kevin Nalty, a YouTube marketing genius, about how to use online video to humanize your brand or company and how to use online video to really make that emotional human connection with viewers. We discussed four ways to help that connection take place using online video.
QUESTION: What works for you when using video to “humanize” your brand?