Google Trends is a handy little tool for identifying the most popular topics on the search engine over past days, weeks, and months. Now, users have the chance to identify up to 200 of the top trending videos on YouTube via the tool, although any marketer looking for significant insights into what could drive traffic to a branded video may be a little disappointed.

In fact, a sweep of the top trending videos highlights the glaring omission of any consumer brands – although FOX, the WWE, and Jimmy Kimmel do get a mention. Mostly, it’s gaming walk-throughs, TV clips, prank videos, and various disparate memes that fill the chart. So, is the new Google Trends feature going to be of any benefit to marketers? Probably not, unless they plan to use the data as part of a much wider marketing strategy. For insight into what kind of branded video is working on YouTube in terms of engagement, then take a look at the most viewed video ads on the site for last month, or how branded video is performing over the longer term.

In a super short post to its Google Plus page, Google confirmed that the feature is only available in the U.S. right now, but should be rolled out for other countries soon.

What’s Trending on YouTube RIGHT NOW?

Nothing is guaranteed to date a post faster than a fleeting reference to something happening right now, but here goes nothing. The Top Five trending videos on YouTube in the U.S. as I write this are the following (I have safe search turned off by the way, because I like to live dangerously:

  1. BONNIE AND CHICA ARE BACK! | Five Nights at Freddy’s 2 – Part 2
  2. Pat Sajak Walks out on Wheel of Fortune – Terrible Horse Answers (Funny)
  3. Politically-Challenged: Texas Tech Edition
  4. Minecraft: LICH KING CHALLENGE GAMES – Lucky Block Mod – Modded Mini-Game
  5. Fergie – L.A.LOVE (la la) ft. YG

youtube trending videos