Who Were the Most Popular YouTube Publishers of October 2017?
Every month, millions of publishers, influencers, and brands upload original content to hordes of their adoring fans and subscribers on YouTube. However, only some of these channels manage to pull in enough video views to earn them a position on Tubular’s monthly leaderboard for the most popular creators on YouTube. These creators tend to generate millions of views each, if not a billion. For example, in the month of October, the top channels who earned the ten positions on the leaderboard collectively generated nearly 7.6 billion total views.
This month’s top ten YouTube creators pulled in more overall views (roughly 300 million) than in September, and several of them also increased or maintained their standings from that month. In fact, eight out of the top ten YouTube channels in October could claim their same spots or improved ones over September! Using exclusive Tubular data, let’s check out which creators made the top ten in October 2017 and what driving forces were behind their success at landing on the leaderboard:
Top Ten YouTube Channels October 2017
Entertainment Brands Gain Strong Foothold Thanks to Increased Views
Tubular’s monthly YouTube leaderboards always have the presence of two wildly popular genres: family programming and general entertainment (usually TV- or music-based channels). More often than not, we see one of these topics dominating during a particular month, while the other one takes a temporary backseat. Views and engagement on children’s programming were strong in September, with three of the top five channels hailing from this genre. For October, however, general entertainment can claim the biggest presence on the leaderboard.
Six of the top ten YouTube creators from October are channels which cater to film, TV, or music audiences. Out of these, five advanced to higher positions on the chart, with the biggest change in rank going to the World Wrestling Federation (WWE) with six whole jumps from #14 to #8. In October, the WWE’s official YouTube channel pulled in nearly 594 million views, a good 107 million more than the 487 million it claimed in September. The popular wrestling brand and network also proved its worth in terms of engagement last month, boasting the second-highest average 30-day engagement rate (ER30) of all publishers at 1.7x. The WWE’s most popular clip in October about wrestling group The Shield reuniting earned 11.3 million views and an extra-high engagement rate of 1.9x, almost double the normal baseline engagement.
The next brand to improve its rank by the most positions was publisher Workpoint Entertainment, which moved up three spots to place ninth with almost 572 million total views. The Thai media and entertainment channel is one we often see on the leaderboards, but this month the brand is to be commended for upping its views by roughly 40 million. What videos or trend caused Workpoint to regain a spot on the chart this month? Apparently, the brand’s viewers were obsessed with clips from season 3 of the Thai singing competition series The Mask Singer; seven of the top ten most-watched clips released by Workpoint in October related to this show alone!
Next up, both Canal KondZilla and SET India improved their rankings by two positions teach. Canal, a Brazilian music and entertainment brand, clocked in at more than 768 million views (an improvement of 54 million views over September), and also claimed the highest ER30 of all October creators at a truly impressive 2.3x, showing just how involved the channel’s audience members are with its content. As for SET India, the Hindi-based division of Sony Entertainment Television also bumped up its views by 54 million to hit almost 720 million total views and land at #4 in October. The final entertainment brand to see a better standing over September was Turkish music brand netd müzik; with nearly 631 million views, the channel moved up one position to place 6th on October’s chart.
Of course, we can’t forget about T-Series. While the Indian music label and brand didn’t improve its standing (which it can’t do anyway, seeing as how it’s been at #1 for over an entire year now), it did still rake in more views than in September. T-Series saw almost 1.5 billion views in October via its YouTube channel, 163 million more than it received the previous month. It will take a very unique brand with an incredibly passionate following and/or a huge reach to knock T-Series out of the picture!
Over 2 Billion Views Show Enduring Appeal of Children’s Content
Four top-ranking family programming channels made the October leaderboard. For starters, we have Vlad CrazyShow. This channel seemed to pop out of nowhere back in August of this year, when it was one spot shy of landing in the top ten on the leaderboard. Then, in September, 757 million views helped Vlad CrazyShow reach #2, a position it also maintained in October with even more views — approximately 219 million more, that is, to hit almost 977 million total views. This kids’ content channel claimed the highest average 30-day view count (V30) of all creators on October’s YouTube leaderboard at 13.1 million. Vlad CrazyShow’s V30 was also higher than the one it saw in September at 12.4 million. As for the channel’s clip which claimed the highest V30 in October, that would be this interesting video of kids playing pranks on their mother’s Coca-Cola bottles, which saw a V30 of 70.3 million:
Next up, Ryan ToysReview came in fifth with roughly 720 million total views in October. A familiar name on Tubular’s YouTube leaderboards, this channel has routinely generated millions of views every single month to ensure a position on the charts. For October, these views also helped Ryan ToysReview claim the 3rd-highest V30 at 4.5 million. And perhaps unsurprisingly, another family-based channel called Learn Colors With claimed the 2nd-highest V30 at 10 million, along with almost 600 million views. Finally, the last creator on October’s most popular leaderboard of YouTube channels was El Reino Infantil, an Argentinian publisher of children’s content; this brand generated 554 million total views and a V30 of 2.7 million (the fifth-highest V30 in October).
So what does this all mean? First of all, the majority of October’s top V30 stats hailed from these kids’ programming channels, undoubtedly thanks to the continuous and extensive viewing nature of most children and families using YouTube. Additionally, these four family-based creators generated just over 2 billion views total across all their channels alone. For brands interested in promoting their new products to families with children, partnering with channels like these for sponsored or branded content deals could be a very good bet.
Most Watched YouTube Publishers October 2017
- T-Series (1.5B Views)
- Vlad CrazyShow (977M Views)
- Canal KondZilla (768M Views)
- SET India (720M Views)
- Ryan ToysReview (720M Views)
- netd müzik (631M Views)
- Learn Colors With (600M Views)
- WWE (594M Views)
- Workpoint Entertainment (572M Views)
- El Reino Infantil (554M Views)
Tubular Video Ratings
You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
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