With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In November 2016 alone, videos uploaded to YouTube generated 147 Billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.

Top YouTube Channels November 2016

Top 10 Most Watched YouTube Video Creators November 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

Kid's Content is a Huge Success on YouTube

Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Toy Freaks, Ryan ToysReview, El Reino Infantil, Toyscouter, and Kids TV HD EggVideos all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.

Ryan ToysReview YouTube channel generated 699M views in November, with its most popular video, 'Family Fun Trip', generating 18.2 Million views (but only 13.8K engagements).

Ryan ToysReview, featuring a little reviewer called, unsurprisingly, Ryan, was only launched in March 2015. The 'toy reviews for kids by a kid' channel has since grown to 5.5 Million subscribers who have generated over 8.8 Billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is '100+ Car Toys' which has attracted a staggering 569 Million YouTube views. Perhaps unsurprisingly, given its target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Music's Domination of YouTube

Music is one of YouTube's most popular categories, and between them  T-Series, Netd, and The Chainsmokers generated over 1.7 Billion views in November. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms.

New York DJ duo The Chainsmokers generated 418M YouTube views in November, and uploaded 7 videos to their YouTube VEVO channel, 4 of which were remixed or live versions of 'Closer' featuring singer-songwriter Halsey. The most watched video uploaded last month was this little number from Shakira featuring fellow Columbian pop star Maluma. It generated a staggering 213M views, and was posted to YouTube just a few hours after Shakira had won the 2016 Latin Grammys for Record of the Year and Song of the Year. What a month for her!

Top Ten Most Popular YouTube Creators November 2016

  1. T-Series (794M Views)
  2. Ryan's Toy Review (699M Views)
  3. Netd (491M Views)
  4. Kids TV HD EggVideos (456M Views)
  5. SET India (449M Views)
  6. The Chainsmokers (418M Views)
  7. El Reino Infantil (405M Views)
  8. WWE (392M Views)
  9. Toyscouter (373M Views)
  10. Toy Freaks (369M Views)

Tubular Video Ratings

Tubular Video Ratings are a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:

Get the Full-List of Top 25 YouTube Creators