If you thought last month’s views generated by the top ten creators on YouTube were impressive, wait until you see July’s count. While June’s most-watched brands and creators pulled in 6.9 billion views, July’s channels decided to outdo this number by a good 7 million to hit 7.6 billion total views.

The top brand on July’s Most Popular YouTube Creators leaderboard generated over 1 billion of these views itself, while also increasing its own view count from June by roughly 4 million views. This month’s chart also saw a very high first 30-day average view count (V30) of nearly 7.5 million, and an imposing 30-day average engagement rate (ER30) of 2.8x! Here’s which brands and creators claimed these stats for themselves:

Top YouTube Channels July 2017

Top 10 Most Watched YouTube Video Creators July 2017 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

YouTube Viewers Love Them Some Music

In June, music and entertainment channels dominated the YouTube leaderboard, and for the most part, this held true for July, as well. Out of all of the brands on this month’s leaderboard, five of them create and distribute tune-based content.

India’s wildly popular music label T-Series, which also produces content as a movie studio, continues to dominate the monthly YouTube leaderboard. Placing at #1, the Indian music brand saw nearly 1.4 billion total views, a solid increase of almost 4 million views over its top position on May’s leaderboard. The most-watched clip for T-Series in the month of July was the music video “High Rated Gabru” by the artist Guru Randhawa; this video pulled in over 62 million views total, 9 million views more than T-Series’ most popular video in June. “High Rated Gabru” also saw an impressive 41.8 million V30 and a slightly higher-than-average ER30 of 1.1x.

T-Series has claimed the first spot on the YouTube leaderboard since September 2016, and it’s no surprise with view counts and numbers like the ones reported above. Music is, and almost always has been, a top genre on YouTube; in fact, YouTube launched its own music app to cater solely to users who visit the platform for music videos. With such passion for music exuding from YouTube viewers, it will take a particular kind of brand or creator to knock T-Series from its reigning spot (most likely another music brand or creator able to cross global boundaries or appeal to the majority of viewers around the world).

Speaking of creators popular with music fans around the world, let’s take a look at Mr. Luis Fonsi again. Ever since releasing his viral single “Despacito” in January, melody aficionados have thrown more and more views at the song’s official music video on YouTube, with the clip hitting one billion views in April (which coincides with the first time Fonsi showed up in the top ten on the YouTube leaderboard after jumping 12 spots to land at #8). This enthusiasm for Fonsi’s work apparently hasn’t slowed down, as the musician has continued to move up the ranks every month. In July, he moved up again to claim the third position on the leaderboard with over 806 million views. His most popular video for that month? An audio version of “Despacito,” of course:

As for the other music-related channels for June’s leaderboard, YouTube channel Canal KondZilla, a music entertainment label based out Brazil, maintained its fifth position with 718 million total views, a good 26 million more than in June. Canal also boasted the second-highest V30 and ER30 of all creators on July’s chart, at just over 6 million and 2.2x respectively.

Turkish music brand netd müzik notably moved up four spots to land at #7 with 661 million views, while British singer-songwriter Ed Sheeran placed ninth with almost 590 million views. Sheeran claimed the highest ER30 across all brands for July’s leaderboard at 2.8x, one of the highest ER30 numbers we’ve seen in the top ten as of yet.

More Children’s Content Equals More Views

Family programming and children’s entertainment is a force to be reckoned with on YouTube. Almost every single leaderboard since July 2016 has featured a channel which produces this type of content, and it’s little surprise: they pull in massive amounts of views. Experts have theorized this is because children will watch videos over and over again or let auto-play take them to one video after another. While this wreaks a bit of havoc on ER30 rates (they tend to be incredibly low for kids’ programming), family channels rarely fail to succeed in terms of views, and those on July’s leaderboard were no exception.

The ever-popular channel Ryan ToysReview placed fourth in July with a not-too-shabby view count of 783 million. The channel also boasted the third-highest V30 of all brands in this month at just over 5 million. Similar to T-Series’ success, Ryan ToysReview has been featured in the top ten YouTube creator charts since July 2016; even more impressive is the fact that this channel has never dropped out of the top five over the course of the last 12 months. The prediction above about a music-related brand bumping T-Series out of the top spot could be wrong, as Ryan ToysReview has a great shot at claiming this feat thanks to the channel’s continually-high view counts.

Another brand we see often on the YouTube leaderboard is El Reino Infantil. This family entertainment brand based out of Argentina moved up one spot on July’s chart to place 8th with almost 606 million total views. This number is much higher than June’s view count of 522 million — 84 million higher, to be precise. In May, El Reino was not on the top ten chart, so it’s clear the brand has worked very hard over the last two months to improve its reach and attract more views to its family programming.

Finally, the last kids’ entertainment channel to place on July’s top YouTube creators leaderboard is the Ukraine-based Learn Colors With. The channel, which boasts 4.3 million subscribers on YouTube, skyrocketed up the ranks in July, passing eleven other brands and creators to claim the tenth spot with nearly 573 million total views. Learn Colors With can also claim July’s highest V30 at almost 7.5 million, a whopping 1.5 million higher than the next-highest V30 from July and an increase of 0.2 million over the channel’s V30 from June. The most popular video from Learn Colors With in July was a clip featuring water toys and games for children; what seems like such a simple topic and idea was a huge hit with viewers, as the video generated almost 48.3 million views to date, with a fantastic V30 of 35.9 million.

Most Watched YouTube Publishers July 2017

  1. T-Series (1.4B Views)
  2. SET India (809M Views)
  3. Luis Fonsi (806M Views)
  4. Ryan ToysReview (783M Views)
  5. Canal KondZilla (718M Views)
  6. Workpoint Entertainment (684M Views)
  7. netd müzik (661M Views)
  8. El Reino Infantil (606M Views)
  9. Ed Sheeran (590M Views)
  10. Learn Colors With (573M Views)

Tubular Video Ratings

You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you’d like to check out the Top 25, please fill out the form below:

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