With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In July 2016 alone, videos uploaded to YouTube generated 117 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.

Most Watched: Top YouTube Channels July 2016

The Most Watched YouTube Publishers

Top 10 Most Watched YouTube Video Creators July 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

Kid's Content is a Huge Success on YouTube

Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Ryan ToysReview, Family Fun Pack, Webs and Tiaras, Toy Freaks, and El Reino Infantil all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.

Ryan ToysReview YouTube channel generated 585M views in July, with its most popular video, 'Don't Wake Daddy', generating 7.6 million views (but only 5.4K engagements).

Ryan ToysReview, featuring a little reviewer called, unsurprisingly, Ryan, was only launched in March 2015. The 'toy reviews for kids by a kid' channel has since grown to 3.9 million subscribers who have generated over 6.2 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is '100+ Car Toys' which has attracted a staggering 474 million YouTube views. Perhaps unsurprisingly, given its target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Perhaps unsurprisingly, given its target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Music's Domination of YouTube

Music is one of YouTube's most popular categories, and between them, Calvin HarrisJustin Bieber, T-Series, and Netd Muzik, generated nearly 2 billion views in June. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Even though Justin Bieber didn't upload any video content to YouTube last month, his VEVO channel still generated 443 million views. He currently has over 23 million subscribers, and his videos have generated over 12 billion views since September 2009.

Talking of music, the most-watched video on YouTube in June (see below) was uploaded to the Calvin Harris VEVO Channel, and now the musician makes his first appearance on the YouTube leaderboard. Harris has been the subject of gossip and speculation since his split with Taylor Swift and a bitter war of words between the two has been playing out on social media, with everyone from Kim Kardashian, Katy Perry, and Selena Gomez joining in the general dragging of Swift. Harris only uploaded 2 short audio tracks to YouTube last month, so the majority of his July views came from the rest of his uploads, including this one which has now generated nearly 477M views.

Top Ten Most Popular YouTube Creators July 2016

  1. Ryan's Toy Review (585M Views)
  2. T-Series (548M Views)
  3. Netd Muzik (533M Views)
  4. WWE (524M Views)
  5. Webs & Tiaras (515M Views)
  6. Family Fun Pack (473M Views)
  7. Calvin Harris (469M Views)
  8. Toy Freaks (467M Views)
  9. Justin Bieber (443M Views)
  10. El Reino Infantil (382M Views)

Tubular Video Ratings

You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:

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