It’s time to take a look at the newest Tubular Leaderboard stats to see which creators, brands, and publishers on YouTube earned the most views in May 2017. For that month, these top ten creators saw just over 7 billion video views, with the top creator claiming more than 1.1 billion of these for itself.

What were audiences around the world interested in watching in May? Apparently, lots and lots of music videos and artist-related content. Here are the lucky, lyrical brands and creators who landed on May’s Leaderboard for the most-watched channels.

Top YouTube Channels May 2017

Top 10 Most Watched YouTube Video Creators May 2017 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

May Was a Great Month for Some Popular Musicians

Audiences around the world revealed their interest in music during the month of May with three of the top ten most-watched channels hailing from musicians or artists. Two of them have been on the Leaderboards recently, and the third jumped a whopping eleven positions to land at #9.

For starters, Ed Sheeran has remained on May’s Most-Watched YouTube Channels Leaderboard, but this time bumping up one spot to claim the third position. Sheeran also improved his view count from around 749 million to just over 750 million total views for the month of May. With a still-strong first 30-day average engagement rate (ER30) of 1.3x, Sheeran’s success is likely a holdover from the release of his new album Divide in March, with one of the album’s songs in particular (“Galway Girl”) being released in music video format on Sheeran’s channel in early May. It also helps Sheeran appeared on James Corden’s Late Late Show a couple weeks ago to perform in the show’s famous Carpool Karaoke segment.

In addition to Sheeran, artist Luis Fonsi continued to hold a position for May’s YouTube Leaderboard, due to the continued popularity of his song “Despacito” featuring Daddy Yankee and Justin Bieber. For this month, though, Fonsi landed in the fifth position, a good three spots higher than in April. The musician saw an incredible increase in YouTube views, moving from 580 million in April to almost 698 million in May, a difference of 118 million views. These views also accounted for 99% of Fonsi’s overall views from across all his social accounts for the month of May.

Last but not least, Katy Perry landed on May’s Leaderboard in the 9th position with almost 539 million views. She moved up eleven spots to claim this title, thanks to the release of two music videos from her new-but-then-upcoming album Witness as well as two performances for Saturday Night Live. Perry also boasted the highest average first 30-day view count (V30) for May’s top ten creators at almost 29 million views per video. Her video “Bon Appétit” featuring Migos pulled in the most views in May with 187 million views, but her performance of “Swish Swish” on SNL earned her a whopping 2.2x ER30.

International Music Brands Earned Notable Stats, Impressive Views

Out of the remaining seven spots on May’s Leaderboard for most-watched YouTube channels, three were also music brands, meaning six out of the ten channels on May’s Leaderboard were tune-related. A couple of these brands in particular earned statistics worthy of mention:

  • Brazilian music label Canal KondZilla placed sixth on May’s Leaderboard with just over 653 million total views. Most impressively, though, was Canal’s increase of its ER30. In April, Canal claimed an ER30 of 1.7x, but in May, that number increased to 2.0x, making it the highest ER30 out of all the creators and publishers on this month’s chart.
  • Additionally, India’s music and entertainment brand T-Series, which is one of the reigning champions of Tubular’s monthly YouTube leaderboards, continued to see huge view counts. Thanks to more almost 1.2 billion total views, T-Series landed in the number one position in May, a spot it’s held since September 2016.

Most Watched YouTube Publishers May 2017

  1. T-Series (1.2B Views)
  2. Ryan ToysReview (883M Views)
  3. Ed Sheeran (750M Views)
  4. SET India (707M Views)
  5. Luis Fonsi (698M Views)
  6. Canal KondZilla (653M Views)
  7. Workpoint Entertainment (589M Views)
  8. WWE (554M Views)
  9. Katy Perry (539M Views)
  10. netd müzik (534M Views)

Tubular Video Ratings

You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Get the Full-List of Top 25 Video Publishers on YouTube & Other Video Platforms

Every month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, sign up for a free Tubular account and get access to the complete list of the top 25 video creators across YouTube, Facebook, Instagram, and Cross-platform. Get access today just by clicking this link.