With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In August 2016 alone, videos uploaded to YouTube generated 127 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.

Most Watched: Top YouTube Channels August 2016


Top 10 Most Watched YouTube Video Creators August 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

Kid's Content is a Huge Success on YouTube

Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Toy Freaks, Ryan ToysReview, Family Fun Pack, Webs and Tiaras, and Little Baby Bum all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.

Ryan ToysReview YouTube channel generated 533M views in August, with its most popular video, 'Balloon Pop Surprise Toys Challenge', generating 15.3 million views (but only 12.8K engagements).

Ryan ToysReview, featuring a little reviewer called, unsurprisingly, Ryan, was only launched in March 2015. The 'toy reviews for kids by a kid' channel has since grown to 3.9 million subscribers who have generated over 6.2 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is '100+ Car Toys' which has attracted a staggering 474 million YouTube views. Perhaps unsurprisingly, given its target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Music's Domination of YouTube

Music is one of YouTube's most popular categories, and between them, Calvin HarrisJustin Bieber, T-Series, and Netd Muzik, generated nearly 2 billion views in August. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Even though Justin Bieber didn't upload any video content to his own YouTube channel last month, he still generated 402 million views. However, his collab with DJ Snake, uploaded to the 'Proximity' channel on the 5th of August, generated a massive 100M views for the song. Bieber currently has over 24 million subscribers, and his videos have generated over 12 billion views since September 2009.

Calvin Harris continues to generate a huge number of views for his YouTube VEVO Channel, even though his only upload to YouTube in August was this short audio clip. Harris has been the subject of gossip and speculation for a few months now since his split with Taylor Swift and a bitter war of words between the two has been playing out on social media, with everyone from Kim Kardashian, Katy Perry, and Selena Gomez joining in the general dragging of Swift. With Harris only uploading one video to YouTube last month, the majority of his August views came from the rest of his back catalogue, including this one, 'Summer', his most watched upload ever, which has now generated over 904M views, and 3.4M engagements.

Top Ten Most Popular YouTube Creators August 2016

  1. Toy Freaks (661M Views)
  2. T-Series (625M Views)
  3. Netd Muzik (574M Views)
  4. Ryan's Toy Review (533M Views)
  5. WWE (496M Views)
  6. Webs & Tiaras (474M Views)
  7. Family Fun Pack (437M Views)
  8. Justin Bieber (402M Views)
  9. Calvin Harris (369M Views)
  10. Little Baby Bum (366M Views)

Tubular Video Ratings

Tubular Video Ratings are a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:

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