Around 17 million creators publish video content to the major social video platforms every month, and we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz.
Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at June 2016 Video Creator Rankings for Vine, and which Vine stars generated the most views and engagement on the site last month.
Most Popular Vine Video Stars: June 2016
According to the most up to date statistics for the site, around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. For video marketing teams, Vine is an important part of the programming and distribution strategy for content, but it's fair to say that Vine has made more stars out of individuals, than it has of brands, although of course some brands are killing it on the platform.
As you can see from the June leaderboard, 5 out of the top 10 most watched Viners are still independent creators, and appear in the comedy, or people and blogs categories. For the ninth month in a row, Vine superstar Thomas Sanders was the most watched non-branded Vine creator, with an incredible 250 million views, or loops as they are known on the site. His most looped Vine, with 13.7 million views, was this 6-second clip. 140K viewers enjoyed it so much they chose to share, comment, and like it too.
Another Vine megastar, Lele Pons, was the first Vine star to reach 1 billion, and then 6 billion loops. The teenage sensation has over 11.2 million followers on her Vine account, and her Vine content generated an impressive 90M loops on her channel in June. Along with Thomas Sanders and other Vine superstars who are fast becoming are the new Influencers for millennials, Pons can command a good fee for any product or service endorsed. She has used her Vine channel to collaborate with or promote Ritz Crackers, HP, and Kotex, and belongs to a stable of Viners represented by Gary Vaynerchuk's Grapestory, a company dedicated to matching Vine personalities to brands such as Virgin Mobile, and GE. Influencer marketing has such widespread benefit for brands, that Vines owner Twitter, invested a rumored $30 million in February this year to acquire Niche, a site that also helps brands and advertisers find Vine Influencers to work them on endorsement deals. So, although Vine doesn't carry paid advertising, it's creators like those featured in the most-watched Leaderboard that can offer brands the visibility they need to access their target audience on the platform.
Four sports brands have made the top 10: the NBA with 234M video views, Bleacher Report with 165M views, SportsCenter with 123M views, and MLB with 76M views. The NBA is crushing other sports leagues on social video, and after Facebook, Vine was the top channel in terms of video views for the brand in June. It uploaded 328 videos to Vine last month, and the most viewed clip featured Kyrie Irving. It generated 12.2 million loops, making it the 5th most-watched Vine ever for the NBA.
Ten Most-Watched Vine Creators June 2016
- Thomas Sanders (250M Views)
- NBA (234M Views)
- Bleacher Report (165M Views)
- America's Funniest Home Videos (128M)
- SportsCenter (123M Views)
- Lele Pons (90M Views)
- Mastodon (76M Views)
- MLB (68M Views)
- Sarah Schauer (76M Views)
- Kenny Knox (74M Views)
Introducing Tubular Video Ratings
You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below: