Dogs were the flavor of the month on YouTube in September, but cats returned to their rightful place in October, with two out of the top ten most viewed videos ads in the U.S. featuring our feline friends. Diet Coke teamed up with the nation’s sweetheart, Taylor Swift, as she discovers just how great life can be with a houseful of, oh, at least a thousand kittens. Buzzfeed, and ZeFrank, revisited their avuncular cat series, created to promote cat biscuit brand Friskies. This time, a young kitten is shown the way of the world, and the poor family’s pet dogs’ place in it.
Away from animals, viral in-flight safety videos are still a thing, as Air New Zealand flew to the top spot with its Hobbit-themed campaign. Featuring a cast of Elves, Orcs, and Wizard types, along with exclusive cameos from Elijah Wood, Sylvester McCoy, and Peter Jackson, “the most epic safety video ever made” generated over 11.5 million views last month. This nifty piece of cross-promotion can only mean one thing – the final film in Jackson’s trilogy, “The Hobbit: The Battle of the Five Armies” is being released this December.
Branded videos generated 2.9 Billion views in Q3 2014, with electronics the most popular vertical, so it’s no surprise that Samsung and Nexus make an appearance with their smartphone product videos. Hendo nudges in at #9 with its Kickstarter video for the world’s first Hoverboard. We’d give you a link to the campaign except the brand haven’t included it in the YouTube description…….. #rule101.
Every video ad in the top ten generated over 1.5 Million views, now let’s take a look at the ones that caught your attention:
Official YouTube Video Ads Leaderboard October 2014
#1 Air New Zealand: The Most Epic Safety Video Ever Made #airnzhobbit; 11,624,957 views
#2 Friskies/Buzzfeed: Dear Kitten: Regarding The Dog; 7,278,499 views
#3 Chanel: CHANEL N°5: The One That I Want – The Film; 4,475,932 views
#4 Fiat: Official Fiat 500X teaser – blue pill; 3,230,347 views
#5 Nike: Together | LeBron James; 2,975,124 views
#6 Diet Coke: Diet Coke – Taylor Swift Kittens; 2,537,909 views
#7 Samsung: Samsung Galaxy Note 4 Endures the Gluteus Maximus; 2,505,090 views
#8 Google Nexus: Nexus 6: Space to explore; 2,082,810 views
#9 Hendo: Hendo Hoverboard: The World’s First Hoverboard, 1,556,490 views
#10 McDonald’s: Our food. Your questions. Is McDonald’s beef real?, 1,509,055 views