Google has released the YouTube Ads Leaderboard for February 2015, and this top 10 list showcases the most creative ads that people chose to watch last month. The chart highlights the fact that viewers continued to watch and engage with Super Bowl ads long after the big game was over, which confirms the video platform’s ability to provide longevity to brands after major tentpole events. In fact, 7 of the top 10 ads this month are from the Super Bowl.
In terms of brand presence, GoPro made the list 2 twice. A consistent top performer, this marks the 5th and 6th times GoPro has been on the Leaderboard twice in a month, the last time being November 2014. Every video ad in the top ten generated over 4 Million views, now let’s take a look at the ones that caught your attention:
Official YouTube Video Ads Leaderboard February 2015
#1 Clash of Clans: Revenge (Official Super Bowl TV Commercial) – 47,496,617 views
This video in the gaming category got 53,000 Facebook shares and 21,000 tweets that month. It also got 469,000 engagements (443,000 YouTube likes and 26,000 comments).
#2 adidas: Take It – 30,631,817 views
This video in the sports category got 4,024 Facebook shares and 7,534 tweets that month. It also got 27,000 engagements (25,000 YouTube likes and 2,241 comments).
#3 Nissan 2015 Super Bowl Commercial | “With Dad” – 22,299,466 views
This video in the autos & vehicles category got 8,073 Facebook shares and 5,724 tweets. It also got 13,000 engagements (11,000 YouTube likes and 2,491 comments).
#4 Official 2015 FIAT 500X Super Bowl Commercial – Blue Pill – 13,317,527 views
This video in the autos & vehicles category got 10,000 Facebook shares and 1,879 tweets that month. It also got 8,901 engagements (8,139 YouTube likes and 762 comments).
#5 Android: Friends Furever – 12,490,543 views
This video in the science & technology category got 111,000 Facebook shares and 15,000 tweets that month. It also got 81,000 engagements (75,000 YouTube likes and 6,401 comments).
#6 Official 2015 Jeep Super Bowl Commercial | – 12,013,506 views
This video in the autos & vehicles category got 4,584 Facebook shares and 2,107 tweets in the past 30 days. It also got 8,006 engagements (6,726 YouTube likes and 1,280 comments). Among the comments by influential YouTubers was this one by wingspantt: “I WON’T SUPPORT GLOBALISM BULLSH*T. Jeeps were made for crushing AMERICAN plants and animals under its treads. Jeeps were made for clogging the AMERICAN atmosphere with CO2. Let foreigners invent their own SUV to trample over the Great Wall of China.”
#7 2015 Budweiser Super Bowl Commercial #ThisBudsForYou – 11,773,488 views.
This video in the entertainment category got 4,133 Facebook shares and 1,544 tweets that month. It also got 3,360 engagements (1,390 YouTube likes and 1,970 comments).
#8 Microsoft Super Bowl Commercial 2015: Braylon O’Neill – 6,258,268 views
This video in the science & technology category got 1,708 Facebook shares and 1,052 tweets that month. It also got 4,376 engagements (4,066 YouTube likes and 310 comments).
#9 GoPro: Owl Dance-Off – 5,523,462 views
This video in the sports category got 12,000 Facebook shares and 2,888 tweets that month. It also got 26,000 engagements (25,000 YouTube likes and 1,095 comments).
#10 GoPro: Pole Vaulting with Allison Stokke – 4,573,695 views
This video in the sports category got 2,004 Facebook shares and 1,606 tweets that month. It also got 16,000 engagements (15,000 YouTube likes and 1,066 comments).
February Video Ads: Interesting Facts
- The 10 ads on the YouTube 2015 Leaderboard generated 165.8 million views – a combined 153 million minutes watched between them.
- The auto industry featured heavily this month with Nissan, Fiat, and Jeep claiming 3 of the spots.
- Adidas stands out in the #2 spot with “Take It” which generated 30 million views in 2 weeks.
Ads are determined by a YouTube algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). Additional data provided by Tubular.