With around 400 million active monthly users, 75% of which are based outside the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the March 2016 Tubular Video Creator Rankings for Instagram, and confirm the most watched brands and creators on the micro-video platform last month.
Most Watched: Top Instagram Video Creators March 2016
Instagram has been making a noticeable push to attract marketers and other video creators in the past couple months. Most notably they started to roll out the ability to post 60 second video clips and modified the way in which the feed is displayed. Looking at our top 10 list for this month, it appears that those changes are doing their job.
Ariana Grande moved up to #5 on the list this month with a strong presence fueled by the release of her new single Dangerous Woman, which she performed on SNL.
Ariana pulled in nearly 47 million views on the platform in March with nearly all of her videos having something to do with her new single or her appearance on SNL. While Instagram has always been great for engaging fans, this just goes to show that tent pole events and launches are magnified when you engage in the right way and funnel your fans towards those events.
Thanks to all of the recent changes, Instagram entered the list at #3. They capitalized on the recent changes to go from 50.9M views in February to over 66M in March. The Instagram page routinely features the best content from throughout the site and while I’m sure that a good bit of their traffic is generated because they are in charge, it’s important to note the value of curating content. They are featuring some of the best videos they have seen on the site and make it easier for users to discover great content they will enjoy.
After a relative hiatus from her normally dominant presence on Instagram, Taylor Swift returned in March with renewed focus to the tune of over 32M video views. Apparently all she needed to do was take a vacation.
Lele Pons is a newcomer to the Instagram top 10 this week, but not to video. She is routinely at the top of our list for Viners, but it appears she is shifting some of her efforts to Instagram. If you are a fan of hers, don’t worry, she’s still putting the majority of her effort into Vine, where she gained over 173M loops last month, but she was able to bring in nearly 30M more from Instagram as well. While it is important to make specific content for each platform’s audience, there is also something to be said for expanding your reach by repurposing content, with a slight change, to also bring in new fans and views from another platform.
Despite all of the jockeying for position on the leaderboard this week, the NBA still remains on top. It helps that the NBA was heading into the playoffs and had remarkable storylines to follow with the retirement of Kobe Bryant and the Warriors chasing the regular season wins record, but there is one reason that they held on to the title above all others. The NBA delivered 312 videos on the month, generating over 110M views. If you are going to use Instagram, the NBA is the model for how consistency leads to engaged viewers.
Top Ten Most-Watched Instagram Video Creators March 2016
- NBA (109M Views)
- Black Jaguar-White Tiger Foundation (75M Views)
- Instagram (66M Views)
- SportsCenter (61M Views)
- Ariana Grande (47M Views)
- Bleacher Report (47M Views)
- Taylor Swift (32M Views)
- Justin Bieber (30M Views)
- Lele Pons (29M Views)
- Zach King (27M Views)
Stay-Tuned! More Instagram Goodness Coming in May! ReelSEO will confirm the most watched video creators across the major social video sites each month, so stay tuned for that data. In the meantime, if you’d like to check out the Top 25, please fill out the form below: