It’s time to take a look at which ten brands earned positions on March’s most-watched Facebook publishers leaderboard. For the last month of quarter one, the top ten publishers pulled in almost 20 billion total video views, an increase of more than 2 billion views over February. Additionally, every single brand on March’s top ten leaderboard pulled in more than 1 billion views each. Here’s which brands ranked in these leading positions thanks to the viewing habits of audiences who just couldn’t get enough of their content.
Top Facebook Publishers March 2017
The top four Facebook publishers from March 2017 are, coincidentally, the same four brands who dominated the top spots on the cross-platform leaderboard for this month: Viral Thread, NTD Television, The LADbible, and UNILAD.
Viral Thread managed to jump three positions to become the #1 most-watched Facebook publisher for March, boasting almost 3.2 billion total views, an increase of over 9 million views from February. The brand specializes in highly shareable content, a genre which is nearly impossible to beat in terms of attracting views.
In fact, Viral Thread’s most-viewed video on Facebook in March specifically catered to shareability as the brand encouraged viewers to “tag a friend and say nothing,” which apparently they did. The disconcerting clip pulled in 112 million views in just a week, despite featuring a non-gender-specific animated character lying on the ground, butt fully exposed, and spouting what are supposed to be words of love and encouragement, but which really just come across as creepy.
The remaining top three publishers also claimed more than 3 billion views each. U.S.-based brand NTD Television came in second with almost 3.1 billion views, and also claimed the highest 30-day average engagement rate (ER30) across all the top publishers in March of 1.4x. The LADbible also pulled in nearly 3.1 billion views to land in the 3rd position, while UNILAD, which has been #1 on the leaderboard since July 2016, swapped places with Viral Thread to land at #4 with just over 3 billion views.
The close tie between these four publishers will likely carry through to the next few months if they continue to produce similarly-performing content. After all, UNILAD, The LADbible, and Viral Thread have been in the top four publisher spots since at least September 2016, with NTD Television joining them in February. Unless another brand is able to knock any of these publishers out of their positions, they will continue to dominate the top four spots on Facebook’s monthly leaderboards.
Five Publishers Held Steady Positions
Out of the remaining six brands on March’s Facebook leaderboard, five of them surprisingly held their exact same positions as they did the previous month. Normally, the publishers on this leaderboard are the same month-after-month with minor changes in position, but this was not the case for March.
Facebook users still like to see how-to and DIY lifestyle and beauty content on the social platform, which is why Irish lifestyle brand MetDaan and its accompanying property MetDaan Creative each carried over their positions to March’s leaderboard. Respectively, the brands placed 5th with over 1.7 billion views and 8th with more than 1.1 billion views (an increase of over 180 million views for MetDaan Creative since February). Additionally, craft- and project-based publisher 5-Minute Crafts jumped three positions to land in the 9th spot with just over 1.1 billion views.
BuzzFeed’s food-based property Tasty, news brand the Daily Mail, and animal clips company The DoDo also held their 6th, 7th, and 10th positions from February. Tasty claimed the highest average 30-day view count at almost 15.8 million, an increase of about 400,000 average views in February. The DoDo came in second across the top ten publishers of March in terms of ER30 at 1.3x; it held this same title and stat in February, though the brand increased its overall views in March by a not-too-shabby 275 million views.
The five brands listed above who held unchanging positions prove two things: 1) no other publisher was able to knock these five out of their places, and 2) each of these brands continued to do what was working video-wise for their individual audiences on Facebook, and it obviously paid off. No matter what industry your brand is in, you can learn from these five publishers’ success in staying true to a proven video strategy which resonates with your viewers.
Most Watched Facebook Publishers March 2017
- Viral Thread (3.2B Views)
- NTD Television (3.1B Views)
- The LAD Bible (3.1B Views)
- UNILAD (3.1B Views)
- MetDaan (1.7B Views)
- Tasty (BuzzFeed U.S.) (1.2B Views)
- Daily Mail (1.2B Views)
- MetDaan Creative (1.1B Views)
- 5-Minute Crafts (1.1B Views)
- The DoDo (1.1B Views)
Tubular Video Ratings
You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you’d like to check out the Top 25, please fill out the form below: