There were just under 8 million videos uploaded directly to Facebook in November 2016, generating over 229 billion views for around 1.2 M different publishers. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Top Facebook Publishers November 2016
UK-based publishers The LAD Bible, and UNILAD, topped the rankings leaderboard for November 2016 with a combined 6.8 billion video views on Facebook. The LADbible Group, whose properties are followed by half of all 18-24 UK men and almost quarter of 18-24 year old UK women, has nine major content properties which include LAD Bible, SPORT Bible, GAMING Bible, and FOOD Bible. The brand as grown from a single Facebook page to a multi-channel, multi-brand portfolio which reaches over 500 million people a month.
Once again, the BuzzFeed brand scores highly on the video rankings, with Tasty (#4), Nifty (#11), and Bien Tasty (#23) the most watched branded pages for the publishing giant in November 2016. BuzzFeed was yet again the most-watched media property last month, and on Facebook, over 39 different branded pages generated a staggering 2.5B video views. The most viewed video for Tasty was this walk-through recipe for a 'Chicken Parm Lasagne' which generated 66.1 million views last month, (33.8M of those views in the first 3 days), and 1.6 million engagements.
BuzzFeed, food, and domestic tips, seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself is one of the most engaged topics that BuzzFeed creates video content around. And video continues to be a huge part of the publisher's game plan, with the medium representing more than 50% of its total revenue. Moreover, it expects that video will contribute three-quarters of its total advertising revenue over the next two years.
As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #7 in the rankings for the most watched video publishers on Facebook, is NowThis which calls itself "mobile news for a social generation". The news publisher, now officially known as Group Nine, is active on YouTube, and Instagram as well as Facebook, and in November 2016, it generated over 1B video views on Facebook alone. Although NowThis uploaded footage of the riots in the aftermath of the US Presidential election, and Native American protests against the Dakota Access Pipeline, it was this heartwarming video about a groom asking his bride's daughter to be his forever daughter that was its most successful, with over 86 million views (40.6M in the first 3 days), and 2.3M Facebook likes, shares, and comments:
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video publishers of November 2016 is a curated list of pages and brands. We feel that is a good representation of the type of publishers who are using Facebook as a hub to post either original or licensed content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from David Wolfe, Skrollr and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts from personalities. We took an in-depth look at personalities on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most Watched Facebook Publishers November 2016
- UNILAD (3.5B Views)
- The LAD Bible (3.3B Views)
- Viral Thread (1.8B Views)
- Tasty (BuzzFeed) (1.5B Views)
- Met Daan (1.3B Views)
- Daily Mail (1.2B Views)
- Now This (Group Nine) (1.1B Views)
- Brightside (1.1B Views)
- 5-Minute Crafts (1B Views)
- Playground (957K Views)
Tubular Video Ratings
You'll notice some exclusive data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below: