There were over 15.5 million videos uploaded directly to Facebook in August 2016, generating over 236 billion views for around 3.4M different creators. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Most Popular: Top Facebook Publishers August 2016
UK-based publishers The LAD Bible, and UNILAD, topped the rankings leaderboard for August 2016 with a combined 5.4 billion video views on Facebook. The LADbible Group, whose properties are followed by half of all 18-24 UK men and almost quarter of 18-24 year old UK women, has nine major content properties which include LAD Bible, SPORT Bible, GAMING Bible, and FOOD Bible. The brand as grown from a single Facebook page to a multi-channel, multi-brand portfolio which reaches over 500 million people a month.
Once again, the BuzzFeed brand scores highly on the video rankings, with BuzzFeed Tasty the most watched branded page for the publishing giant in August 2016. BuzzFeed was the most-watched media property last month, and on Facebook, 62 different branded pages generated a staggering 2.5B video views. The most viewed video for BuzzFeed Tasty was this walk-through recipe for 'Stuffed Chicken Parmesan' which' generated 71.4 million views, (50M of those views in the first 7 days), and 2.4 million engagements.
BuzzFeed and Food seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself is one of the most engaged topics that BuzzFeed creates video content around. And video continues to be a huge part of the publisher's game plan, with the medium representing more than 50% of its total revenue. Moreover, it expects that video will contribute three-quarters of its total advertising revenue over the next two years.
As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #7 in the rankings for the most watched video publishers on Facebook, is NowThis which calls itself "mobile news for a social generation". The news publisher is active on YouTube, and Instagram as well as Facebook, and in August 2016, it generated 928M video views on Facebook alone. Although NowThis uploaded footage of the 2016 Rio Olympics, vaping, and creepy clowns terrorising Wisconsin, it was this heartwarming video about kids consoling each other after a soccer match that was its most successful, with 114 million views (89M in the first 3 days), and 3.4M Facebook likes, shares, and comments:
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video publishers of August 2016 is a curated list of pages and brands. We feel that is a good representation of the type of publishers who are using Facebook as a hub to post either original or licensed content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from David Wolfe, Skrollr and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts from personalities. We took an in-depth look at personalities on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most Watched Facebook Publishers August 2016
- UNILAD (2.9B Views)
- The LAD Bible (2.5B Views)
- Tasty (BuzzFeed) (1.8B Views)
- Viral Thread (1.1B Views)
- Daily Mail (1.1B Views)
- Met Daan (995M Views)
- Now This (928M Views)
- Viral Motion (806M Views)
- Bright Side (669M Views)
- AJ+ (668M Views)
Tubular Video Ratings
You'll notice some exclusive data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below: