The first full month of spring is officially over, which means the numbers are in for Tubular’s monthly Top Facebook Video Publishers Leaderboard. Across all of the ten brands on the chart for April, we counted 17.5 billion total views. But which brands pulled in the majority of these views, and which can claim they landed spots on April’s Leaderboard? Here are the top ten publishers and brands who performed the best in terms of views on the social media platform last month.
Top Facebook Publishers April 2017
Four particular publishers on Facebook have figured out exactly the type of content which both performs well on the social platform and also resonates best with their audiences. These brands are not new to the Leaderboards by any means, which means that while it may seem repetitive to cover their success each month, their video strategies are obviously working and worth imitating for any brand who wants to reach similar metrics.
NTD Television found itself as one of the top ten publishers on Facebook back in January 2017; since February, the television and media brand has moved its way on up the spots and contended for the top four positions on the Leaderboard charts. NTD held onto the second position which it claimed in March with just over 2.8 billion total views in April.
The media company also continues to boast one of the highest average 30-day engagement rates (ER30) out of all the top Facebook publishers at 1.3x, which is a good 0.3x higher than the baseline average. NTD’s most-engaged video from April shows a pair of sisters with jaw-dropping voices singing their hearts out during a live performance. That clip wowed viewers and pulled in a whopping 1 million engagements (which includes shares, comments, and likes), with an engagement-per-views rate of 1.9%.
As expected, the brands holding the other three positions on this month’s Leaderboard include UNILAD, The LADbible, and Viral Thread. Like NTD Television, these publishers pulled in over 2 billion views each, as well, with UNILAD reclaiming the #1 position on the chart with almost 3 billion views total. The LADbible maintained its third position with more than 2.7 billion views, and one of the highest average 30-day view counts (V30) of all this month’s publishers at almost 7.2 million (a roughly 16,000 increase over March).
Viral Thread also pulled in almost 2.7 billion views, and improved both its ER30 and V30 over March. For April, the viral content brand claimed an ER30 of 0.9x, a 0.1 increase over last month’s 0.8x. As for its V30, that stat hit almost 4.9 million vs. March’s roughly 4.4 million. These increases in metrics are important to note, as it means Viral Thread isn’t just gettings its content in front of more eyes; instead, that content is causing reactions from the brand’s audiences, which for some companies is just as important a metric as views.
30-Day Engagements and Views
Crafts and DIY content remained popular with Facebook audiences in April. Both the lifestyle brand MetDaan and the project-based publisher 5-Minute Crafts held their 5th and 9th positions, respectively, from March. In particular, 5-Minute Crafts succeeded in increasing its V30 over last month, boasting an average 3.7 million views per video within 30 days compared to March’s 3 million. Essentially, the brand’s content demanded more attention this month, as the videos took the form of instructional tips and tricks which need to be watched thoroughly and sometimes even more than once in order to gain the full benefits of the ideas presented.
The remaining publishers on April’s Leaderboard covered genres from viral entertainment (9GAG and Group Nine’s The DoDo) to food (Food Network) to news (Daily Mail). However, audiences clearly showed their preference for engaging with viral content in April. For example, the DoDo pulled in just over 1.1 billion total views this month, and tied with NTD Television for the highest ER30 of 1.3x. 9GAG, which claimed roughly 1 billion views, claimed the title of top-performing Facebook publishers in terms of V30, where it saw an average of 8.4 million views per video within 30 days. Clearly, both of these brands are creating content their audiences want to share and engage with, a lesson any brand can learn about giving their audiences what they want.
Most Watched Facebook Publishers April 2017
- UNILAD (3B Views)
- NTD Television (2.8B Views)
- The LADbible (2.7B Views)
- Viral Thread (2.7B Views)
- MetDaan (1.2B Views)
- The DoDo (1.1B Views)
- 9GAG (1.1B Views)
- Food Network (1B Views)
- 5-Minute Crafts (1B Views)
- Daily Mail (950M Views)
Tubular Video Ratings
You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
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