So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, “Gee, it could be cool to see just how many of them are video focused.” So I went to work, and here are the results of that.Right from the report:
Google Sites ranked as the #1 property in October with 180.8 million visitors, followed by Yahoo! Sites with 179.6 million and Microsoft Sites with 170.6 million. Facebook.com ranked #4 with 151.1 million visitors, the first time it has surpassed the 150 million visitor threshold. WordPress climbed 6 positions in the ranking to #33 with 31.0 million visitors, while LinkedIn.com grabbed a spot in the top 50 with 25.2 million visitors.
Now if we were to compare that to the top online video sites we would find that Google, Yahoo!, Microsoft, and Facebook are all in the top ten on that list as well. But what about the rest of them?
comScore Top 50 Web Properties With Video
I’ve highlighted video-centric or video-focused sites below. Granted some are mixed, like Google, due to the way comScore groups them, but we know some are video heavy regardless.
- Video-centric or video heavy = red
- Some video or some sites with video = orange
- Not all that video centric or focused = Black
|Rank||Property||Uniques (000)||Rank||Property||Uniques (000)|
|Total Internet : Total Audience =212,788|
|1||Google Sites||180,839||26||Weather Channel||37,703|
|2||Yahoo! Sites||179,626||27||Federated Media||36,819|
|6||Ask Network||90,039||31||Break Media||34,297|
|7||Turner Digital||84,383||32||iVillage Womens Network||33,819|
|10||Viacom Digital||81,610||35||AT&T Interactive||29,894|
|11||Amazon Sites||80,330||36||Disney Online*||29,148|
|13||New York Times||75,547||38||Mozilla||28,808|
|14||Fox Interactive||74,312||39||Tribune Interactive *||28,760|
|15||Apple Inc.*||71,839||40||Target Corporation||27,569|
|17||Demand Media||62,727||42||Verizon Communications||26,699|
|18||VEVO||55,129||43||Alloy Digital Network *||26,332|
|19||craigslist, inc.||51,349||44||NBC Universal||26,306|
|22||ESPN||42,744||47||Photobucket.com LLC *||25,065|
|23||Technorati Media||41,162||48||The Washington Post||24,889|
|24||NetShelter Technology||40,994||49||Conde Nast Digital||24,716|
|25||Gannett Sites||38,142||50||NFL Internet Group||24,690|
- Apple – If you take into account the amount of traffic on iTunes for video, they might be quite a major player.
- Photobucket – Offers Video sharing as well as photos.
- Alloy Digital – Run Alloy TV, own Vampire diaries, Gossip Girl and other video properties.
- Tribune – Owns WGN
- Disney Online – Just getting into video-on-demand via Disney Movies Online
Now this is not extremely scientific. I did not really draw a line. I simply thought it would be cool to see how many of the top fifty have embraced video.
- 14 sites are very video-focused 28%
- 22 sites have an easily noticeable video usage (44%)
Of the 14 video-focused sites:
- 7 are TV/cable broadcasters (14%)
- 3 are search engines (Google, Yahoo!, Microsoft Bing)
- Hulu is not in the list, but NBCU and FOX are.
- The NFL is the only sports league
So, 44% of the top 50 web properties are either video-centric, or have a very real video presence. That’s not too shabby and, since many are content providers, means there’s lot of places for advertising to be done in video. Then again, many of them are major broadcasters and already have massive advertising contracts in place.