As we near the end of 2013 the stats are rolling in regarding the videos we have watched, loved and shared over the past year. Unruly has just announced the most socially shared video ads of this year, that’s branded content that was shared by engaged fans across Facebook, Twitter and the blogosphere, and in many cases continues to be posted and tweeted and written about. Dove, GEICO, Kmart, GoPro and Evian all made the chart of the most shared video commercials of this year with the Jean-Claude Van Damme Volvo ad claiming the #10 spot with 1.82 million shares only 8 days after its release. Let’s take a look at the results.
The Top 20 Most Shared Video Ads Of The Year
Topping the chart is the ground breaking ad campaign by Dove that aimed to prove that women are their own worst enemies when it comes to perceptions of female beauty. Since its release in April, it has attracted 4.24 million shares along with 58,797,435 views. It’s also the most viewed video ad of all time.
Just behind with 4.04 million shares across the internet is GEICO’s hilarious ‘Hump Day’ ad which continues to trend every Wednesday as the middle of the working week is celebrated. Unruly confirm that 67% of the shares earned occurred on a Wednesday.
Amongst the ads by Kmart, Evian, Pepsi Max and H&M, sits one made for the Turkish market by Unilever for their Cornetto ice cream cone. Set to a song by Turkish singer Yalin, it’s the story of teenage love and it features absolutely no product placement at all. Perhaps the soft sell is the reason it attracted 2.91 million shares.
Only 8 days after its release, the extraordinary ad from Volvo with Jean-Claude Van Damme performing the splits between two trucks has already hit 1.82 million shares and launched a number of spoofs – perhaps the greatest indication of a super-viral hit. Made to demonstrate the stability and precision of their Dynamic steering, Volvo swear the stunt is genuine with very minimum dark arts involved in the camera work.
Here’s the full run down of the Top 20:
Unruly U.S. President Richard Kosinski said of the chart:
The top 20 [chart] shows how brands, big and small, local and global, can make a big impact using social video across the Open Web. With the right content and the right distribution strategy, advertisers have the ability to engage consumers at speed and scale. Shares are the currency of social success and for leading brand marketers discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list.
Unruly’s rankings are based on the number of shares the video ad received across Facebook, Twitter and other sites, as opposed to the number of views. As such, it is a measure of the ad’srather than of consumption.