Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?
'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, productivity tool Evernote gets the Reel Wringer treatment.
Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.
Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
The automatic removal of video content due to copyright infringement claims may soon be a thing of the past after a new ruling by the 9th U.S. Circuit Court of Appeals. The decision confirms that copyright and license holders will need to consider what is fair use before they issue a take down notice.
Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more.
Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, Brofresco gets the Reel Wringer treatment.
Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns? We bring you 3 quick wins.
Halloween is fast approaching, and it's one of the annual tentpole events that both video creators and video marketers can really get behind. But which creators have generated the most views in the last year with their spooky videos based around this unique event in the calendar?
Did you know that just 5% of videos uploaded to YouTube are driving 95% of the views on the site? Or that the Internet welcomed only its 8th video to reach 1 billion views this week, also a YouTube upload? Find out more fascinating facts about the world's largest video platform.
VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to 1 in some cases.