YouTube

video marketing youtube brands

Meet The Brands Who Broke Into the Mainstream with YouTube

YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.
top video marketing campaigns

Social Video Campaigns are Winning Awards for Delivering Business Results

Not only is video marketing an essential part of any brand's digital strategy, social video has been proven to return real business results, a metric that really can't be ignored. We take a look at some of the top social video campaigns according to a recent study.
video engagement metrics.png

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
youtube fair use claims

YouTube Taking Steps to Improve False Copyright Claims

YouTube's ContentID system was put in place to control copyright violations, but the Fair Use system is complicated and many creators have fallen foul of false claims and takedown requests. Now YouTube has confirmed that it is trying to do right by the community and look into the issues created by these false copyright claims.
the revenant oscar 2016 movie trailer views and engagement

No Movie Trailer Is Without Sin: CinemaSins Review 2016 Oscar Nominees for Best Picture

When it comes to movie trailers for the 2016 Best Picture Nominees, viewer engagement is higher on Facebook than on YouTube. Across all social video platforms, there has been a 236% increase in views compared to the same time last year. Also, top YouTubers CinemaSins cast a critical eye over the trailers for ReelSEO.
buzzfeed video metrics strategy

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
twitch video views

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
brand lift super bowl 2016 video ads

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
facebook video views 2016

500 Million People are Watching Facebook Videos Every Day

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That's just native uploads, it doesn't include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about 12 minutes of video a day on Facebook.
late night youtube

Late Night Television's Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.
late night talk shows us 2016 presidential election

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.