YouTube

A Day in the Life Of: An Influencer and Brand Ambassador by Bree Brouwer

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX....

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman....

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg....

Tubular Labs Announces 2016 #VideoAces Awards – Are You a Winner?

There were 13 Trillion video views generated in 2016, and today Tubular Labs announced the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from YouTube, Facebook, and Vine in the past year....

The Millennial Woman on YouTube [Report and Webinar Playback]

A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience....

How Red Bull Quietly Changed its Video Marketing Strategy

These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?...

Why Your Video Needs Music (And Where To Get it)

Music adds depth to an online video, and keeps the viewer engaged throughout. A great soundtrack can make a good video into a great one - but how do you source the music you need? ...