There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.
'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?
Video innovators OK Go have released yet another spectacular state-of-the-art video, which has already generated over 5M views on YouTube alone. The band teamed up with Morton Salt to produce this magical slowmo clip, as part of the #GivingTuesday campaign.
Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now.
Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys, John Lewis, and Tesco.
It's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.
Did you know there are ways of making your video content more search engine friendly? The more information you provide about your video helps it become more discoverable via search. We bring you 3 quick tips you can implement today.
The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion.
YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.
Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content.
Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.