My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest deal.
Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements.
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload.
NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.
In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.