Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.
Videos uploaded to YouTube in August 2016 generated over 127 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.
Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.
BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.
The New York Times launched back in 1851 with a promise to post "all the news that's fit to print'. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and further engage, its audience.
The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?
According to the latest online video ranking leaderboards from Tubular, BuzzFeed, UNILAD, The LAD BIble, Fail Army, and WWE were some of the top video creators across the big social video platforms in July 2016.
The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.
It's only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.
Chevrolet has overtaken Nissan to become the most-watched automotive brand, generating nearly 104M video views in June 2016. We take a look at the video properties that are driving success for Chevrolet as part of its multi-platform video strategy.