The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?
According to the latest online video ranking leaderboards from Tubular, BuzzFeed, UNILAD, The LAD BIble, Fail Army, and WWE were some of the top video creators across the big social video platforms in July 2016.
Videos uploaded to YouTube in July 2016 generated over 117 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.
It's only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.
Chevrolet has overtaken Nissan to become the most-watched automotive brand, generating nearly 104M video views in June 2016. We take a look at the video properties that are driving success for Chevrolet as part of its multi-platform video strategy.
My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest deal.