YouTube

Gaming and Entertainment Rule the Sponsored Video World

Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Today, millions of video are being consumed via social networks, and owned and operated websites. But the proliferation of ad-blocking software, as well as the disruption of traditional methods of advertising, pose a real threat to brands, publishers, and media buying agencies. But, sponsored video is the fastest growing vertical in digital advertising today and could be the answer to reaching as much of the target audience as possible....

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....
Top-cross-platform-video-creators

Top Online Video Creators Across Social: August 2017

According to the latest online video ranking leaderboards from Tubular, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in August 2017....

Most Popular YouTube Creators August 2017 – YouTube Channel Rankings

Music, and entertainment-focused channels were among those with the highest view counts on YouTube in August 2017. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

GE’s Sponsored Videos Electrify B2B and B2C Audiences

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....