YouTube Channel

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

YouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?

How-to Build a YouTube Audience Using Google+

Are you using Google+ to build, and engage with your YouTube audience? Are you aware of all of the features that tie Google+ and YouTube together? Find out more in this week's TubeTalk podcast, the best YouTube tips and tricks podcast around.

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.

Here’s 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.

How-to Record Google Hangouts Video

Google Hangouts are a great way to record a video interview with multiple participants. You can record in private and then publish straight to your YouTube channel within the hour. We show you how, in this week's Creator's Tip.

How-to Get the Most YouTube Video Views Via Facebook

How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?

What Does Owned, Paid and Earned Media Mean on YouTube?

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.

How Brands Can Get the Best Return on YouTube Collaborations

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.