In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.
YouTube veterans The Fine Bros have created the first true 21st century sitcom. MyMusic Show is a mockumentary sitcom created by Benny and Rafi Fine (creators of the wildly popular "Kids React" series) follows a music production company and it's roster of wacky employees. It's hilariously clever, consistent and built for social audiences.
Machinima and 343 Industries (Microsoft's new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.
Felicia Day's The Guild isn't just a web series, it's a symbol. What started as a crowd-funded season 1 became a Microsoft sponsored hit and eventually the flagship program on the YouTube funded Geek & Sundry channel. The Guild is online video royalty and Felicia Day is the queen.