viral

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PewDiePie: YouTube Channel Review – Through the ‘Reel’ Wringer

Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world's biggest YouTube star. ...

5% of Videos on YouTube Drive 95% of the Views (Plus 7 More Fascinating Facts)

Did you know that just 5% of videos uploaded to YouTube are driving 95% of the views on the site? Or that the Internet welcomed only its 8th video to reach 1 billion views this week, also a YouTube upload? Find out more fascinating facts about the world's largest video platform....

‘Learn to Fly’ Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people. In this case, the Foo Fighters themselves. ...

Comic Con and Film Trailers = Video Marketing Win for Warner Bros

Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'. ...

Viral Video Roundup June 2015: S’more Entertainment All Round

Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong. ...

Facebook Raises its Video Game with Revenue Share for Brand Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first. ...

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible....

Why User-generated Video Needs the Same Protection as Branded Content

User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to....

Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All)

David Letterman's legendary 'Late Show' residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other 'traditional' broadcasters, but gave the viewing public an appetite for compelling content which millions of online video creators are fulfilling....

More Love For Mother’s Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube. ...

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware. ...